Are we seeing the Twitterverse through rose colored glasses? In January 2009 I pondered whether or not Twitter was a viable conversation platform. After all, Twitter is one of the darlings of Social Media and it is conversations and the democratization of content that fuel the rapid expansion and adoption of social tools and services. Just ask any social media “expert” and they’ll tell you that you must absolutely establish a Twitter account and commence the process of responding to…
Is Twitter Evolving from the Facebook to the Myspace of Microblogs? Analyzing Twitter trends and demographics
When I attended TWTRCON in San Francisco and also the 140 Twitter Conference in Mountain View recently, the intent of businesses was perspicuous. Speakers and attendees were on hand to actively share, inquire, and learn about how to increase visibility, engagement, and brand presence on Twitter and other social networks. Equally paramount was the division of those who believe they’re already successful on Twitter and those who have yet to discern measurable value for the long-term. The consensus defined engagement…
Time Spent on Twitter Soars by Over 3,700%, Facebook up 700%
I just read an interesting report published by Nielsen that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. The results are not as much surprising as they are revealing. According to Nielsen, total minutes spent on social networking sites has increased 83 percent year-over-year. Twitter, the social media darling that can never seem to satisfy our insatiable appetite for all things orbiting the Twitterverse, experienced extraordinary growth…
Gazing into the Twitterverse
Twitter connects people through a rich and active exchange of ideas, thoughts, observations, and interests in one, highly collaborative and promising ecosystem. The Twitterverse advances micro interaction and connections through an expanding network of applications, engendering the potential for macro reach and resonance online and IRL (in real life). Following the recent debut of The Conversation Prism v2.0, Jesse Thomas (@jess3) and I proudly introduce an alpha version of The Twitterverse. While the landscape for Twitter approaches 1,000 different applications,…
Twitter: Acquisition vs. Retention
Credit Seems that even the shiniest applications on the Web also face the same growing pains as any product, no matter where it resides on the adoption bell curve. While many widely speculated the total number of new users who were introduced to Twitter as a result of the now infamous race to 1,000,000 followers, we do know that the number seems to hover between 500,000 and 1.2 million. When compared to the estimated existing user base of ~5 million…
140 Characters Conference; Exploring the Disruptive Nature of Twitter
Twitter represents a technology platform, sustaining ecosystem, and evangelical community that facilitate not only a behavioral transformation in how we communicate and define online relationships, but also represents a fundamental shift in how we listen, share, participate, and learn. For many, Twitter is the catalyst that is inspiring individuals and organizations to discover and observe the real-time conversations and activity that affect perception and influence action. While Social Media has existed well before Twitter, its innovative, instantly gratifying, and seductive…
Twitter Flutters into Mainstream Culture: The New Competition for Attention Starts with You
Source Following the solo media vs. traditional media race that led Twitter into both relevance and irrelevance, the result is that the carefully guarded community and its unique culture are now permanently altered – for better or for worse. According to estimates sourced by Engadget Editor-in-Chief Ryan Block, Twitter grew by 1.2 million users simply as a result of the “Oprah-effect.” TechCrunch’s MG Siegler also explored the process for estimating Twitter’s path into the mainstream. What does 1.2 million new…
The Social OS, The Battle Between Facebook and Twitter is the New Mac vs. PC
As Twitter and Facebook compete for your attention and social status, there’s another story that serves as the undercurrent for something much more important, a fully pervasive and functional social operating system (OS) that serves as a open platform to connect you, your content, updates, and activity to your friends, peers, and followers across your social graph, regardless of network, browser, or device. Facebook and Twitter have effectively created immersible destinations and ecosystems that facilitate the development and deployment of…
The Race to 1,000,000 Followers Sends Twitter and Social Media into Relevance and Irrelevance
Source Updated… It started as a simple and seemingly harmless contest. Who would be the first person on Twitter to reach 1,000,000 followers? This wasn’t yet another follower push open to just anyone on Twitter however, not even the Weblebrities who helped propel the popular micro community to an emerging, iconic pop culture status; it was (and at the moment, still is) a race between the world’s most visible celebrities and prominent media brands. Ashton Kutcher, a television and movie…
Twitter Traffic Surges to 10 Million: The Demographics Driving the Growth
Twitter continues to defy all those who question its relevance. Exploding from 6 million visitors at the beginning of the year, ComScore released its latest numbers that portray an almost vertical ascent through the end of February 2009, hitting an astonishing 10 million worldwide. Perhaps more interestingly, is the demographics that are fueling the groundswell. According to ComScore, the majority of visitors around the world were 35 years old or older, which match Nielsen’s assessment of those groups representing the…
