In July 2018, I had a chance to speak in Rancho Palo Verdes at the NBJ Summit. I think I would move to the area given the opportunity. It’s a wonderful oasis in between the [INSERT ADJECTIVE/S HERE] of Southern California and the serenity of a beachside community. Before walking off stage, I noticed a graphic recording by The Sketch Effect off to my left. I missed it during my presentation, but was more than curious about what was captured…
Evolving customer behavior gives retailers insight into innovation priorities
“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with…
Perspectives: Reimagining space and experience In the future of retail
I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How…
The Importance of Experience Design and the Future of Brand
Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…
Why Marketers Should Care About Millennials and Anyone Living a Digital Lifestyle
What is a Millennial, and why should a marketer care? That was the question Adobe’s Simon Nicholson asked me during Adobe Summit EMEA in London earlier this year. I joined Simon in a live chat on the topic and have included the fun, casual yet informative conversation below… Let’s start with this, the definition of Millennials is imprecise, with the consensus being they’re aged around 18-34. But one of the key points that I emphasized in our discussion is that…
CES 2007 Snapshot
CES 2007 is the electronics event of the year and there are no signs of slowing down. The sheer volume of companies, new electronics, gadget lovers, deal makers and media is deafening and entrancing. Some of the more fascinating elements about CES that you probably won’t read anywhere but here, pertain to the socialization of information and not so much the technology and gadgets themselves. CES has a global audience and a global attendance. And, for five days, we all…
