We all make mistakes. It’s amazing how much saying sorry helps. But even saying sorry doesn’t fix those affected 100%. We’re all learning together, at least those of us who don’t pretend we’re already experts. Making mistakes in Social Media Marketing is a lot like sticking daggers into a wooden fence. Just because you apologize and pull them out, they still leave the visible scars for others to see, feel, or point to. Sometimes apologies help people feel better, but…
Perception is Everything
It’s not just about what you want me to think, it’s about what I hear and in turn, share with others. You can help shape my perception and perhaps, even influence it, but my perception is defined by my experiences, thoughts, beliefs, predispositions, and personal agenda. Tell me again why I should listen to you? Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.
How Should I Read This? Is This the Future of Social Media Marketing?
Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.) XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars. For example, our understanding of the key words for any client will be useful not…
Keep on Rocking in the Free World – Why I Blog
For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike. Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place…
IABC, SNCR Take Lead in Standardization of Social Media Release
Today, along with Shel Holtz, Chris Heuer, Todd Defren, Shannon Whitley, and the Society of New Communications Research (SNCR), we are officially announcing that the IABC will take a leadership role in the Social Media Release Workgroup. Through cooperation with IABC and SNCR, the Workgroup receives an incredible boost in resources and visibility to help define real world standards and provide usable and helpful resources for PR professionals to understand the intentions and role of SMRs and how to create…
Wire Services Bypass Bloggers and Journalists
Whether you like it or not, the headline is true… Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it. BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers. Basically, BusinessWire is proactively claiming that companies and marketers can use the distribution…
Alltop Aggregates Influential Voices Across the Web
I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web. Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included. So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop. Guy at last year’s Gnomedex Like POPURLs, Alltop aggregates stories from “all the top” sites on the Web. They’ve grouped…
THE SEMMYS Recognize The Social Media Manifesto
I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process 😉 THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to…
Blog This! December 11, 2007
Social Media Starter Pack Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him. What Makes a Social Media “Expert”? Justin Kownacki ponders what makes a Social Media expert. Project da vinci Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell. Facebook Not Understanding Opt-In is Like Universal Missing Digital Music Chris Heuer explores…
Mark Zuckerberg Listens and Responds to Beacon Crisis
In my last post, Facebook is a Beacon for Bad PR, I called for Mark Zuckerberg to respond using the very system which they own and operate. “Think about it Mark. You’re sitting on a multi-billion dollar infrastructure for connecting people. Use it! Mark, learn from Steve Jobs. Write a letter and apologize. Engage your community using the incredible social features that are designed to facilitate conversations in your network. Regain the trust of your community and watch as everyone…
