On November 13th, 2008, Geoff Livingston and I quietly celebrated the bookversary of Now is Gone, one of the first books that tackled the subject of social media and new PR strategies for corporate marketers and communicators. As Geoff pointed over out at LivingstonBuzz, the book has earned tremendous milestones: – Thousands of people have read the book – We’ve received hundreds of thank yous from folks who said it changed their business life – Now Is Gone received more…
The Wall Street Journal Recommends Now is Gone
Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community. At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to…
Now is Gone is “Now” an Award Winning Book
What a surprising and incredible way to end an unbelievably tumultuous week. Good friend and co-author Geoff Livingston and I were informed that our book, Now is Gone, was awarded Silver in Axiom’s 2008 Business Book Awards. We tied Linda VandeVrede’s book, Press Releases Are Not a PR Strategy, in the Advertising/Marketing/PR/Event Planning category. More than 400 books were judged for the awards, and a little more than a 100 won medals. The official awards ceremony is in New York…
Taking a Moment to Promote Now Is Gone
What a week! On 11/27, I joined Mike McGrath and Geoff Livingston on Digital Society, McGrath’s show on BlogTalkRadio, to discuss our book Now is Gone and the principles and strategies on how to use social media to engage your customers. Then it was off to the annual PRSA Media Predicts event at the Computer History Museum in Mountain View. It was nice to catch up with old and new friends. I made sure to pass around Now Is Gone…
The Art of Letting Go: Now Is Gone Podcast Series #3
On the heels of the official book release, Geoff Livingston and I continue our podcast series discussing the seven principles of community engagement uncovered in Now is Gone. Message control is the antithesis of social media, which enables people to communicate The video “The Break-Up” serves as the ideal example of this culture clash (just replace the word “Advertising” on his shirt with “Public Relations” and play along Companies will lose their customer relationships if they don’t learn how to…
Now is Gone, Now Available
Wow. It’s real. Now is Gone is now officially available. The book that Geoff Livingston and I worked on together is finally out there and I am humbled. It’s currently available on Amazon and Bartleby Press (autographed edition). For those on the West Coast, we’ll be hosting a launch party in early December and for those on the East Coast, we’ll see you in either December or January. Thank you Geoff for this opportunity and thank you to everyone out…
Participation Is Marketing: Now Is Gone Podcast Series #2
As the official Social Media Release from Bartelby Press hitting the streets today, so does part two of our podcast series discussing the seven principles of community engagement uncovered in the upcoming book, Now is Gone. In the “Participation Is Marketing” podcast we discuss: Most companies make the mistake of assuming that merely publishing blog posts is all they need to do to “participate.” Participation requires a shift from organizational-centric based communications to customer or community-centric communications – Think Customer…
Now is Gone Set for Release on November 12, 2007
Bartelby Press issued a Social Media Release announcing that Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston with yours truly will be available for sale on Monday, November 12th. In one sitting, the book helps business executives and communications professionals understand social media and how to integrate it into the marketing mix: Introduces Social Media, the benefits, and the importance of engaging with influencers and customers directly Explains the new culture of two-way…
Now is Gone Podcast Series #1 – Audience Versus Community
Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book. The book is available for pre-orders at Amazon.com. You can download Podcast #1 here or stream it from the Now is Gone blog. Podcast #1 – Audiences versus Communities – One-way communications to audiences versus two-way conversational marketing within communities – The…
Recommended Reading – October 2, 2007
The Seven Principles of Community Building: Geoff Livingston reviews the 7 principles of community building Twelve things journalists can do to save journalism: Howard Owens lists 12 steps for journalists to save journalism The problem with newspaper blogs is… Jeff Jarvis argues that newspapers should not be big brands but big collections of brands Ten Questions with Chris Brogan: Guy Kawasaki interviews Chris Brogan on Social Media and Twitter The Conversation: Carlie Flossberg explains the value of blogging to people…
