Studying the impact of innovation on business and society

The Wall Street Journal Recommends Now is Gone

Co-Author, and very good friend, Geoff Livingston, emailed with great news. Now is Gone is listed in The Wall Street Journal as a resource for businesses looking to understand and embrace Social Media as an extension to their corporate marketing initiatives. Congratulations Geoff…I think we’re truly contributing something very useful to the community.

At the very least, and ideally, it’s all we hoped for…to be regarded by those we want to help as a resource for them. Thank you to Scott Monty for helping with the story.

Other resources listed:

MarketingProfs Daily Fix

Web Strategy by Jeremiah

What’s Next Blog by B.L. Ochman

PR Squared’s Jedi Training for PR 2.0 Tactics

For Immediate Release: The Hobson & Holtz Report

– “The New Influencers: A Marketer’s Guide to the New Social Media” by Paul Gillin

– “The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” by David Meerman Scott


Axiom Awards:

We also officially announced today that Now is Gone won a prestigious Silver Medal in the Axiom Awards.

“I’m thrilled that “Now Is Gone” is part of the stellar group of award winners and I feel very humbled that the book is doing so well and garnering such great attention,” said author Geoff Livingston. “We’re helping companies understand what social media can and cannot do as well as how to tap into the potential social media presents in marketing outreach initiatives.”

My quote, other than simply, “Thank you.”

“Working together to document the opportunities and effective strategies for adding social Media into traditional marketing initiatives gave us a unique perspective into corporate culture that most people miss. The key is bridging existing philosophies, the stuff that works, with the value of new media and how and why they work together.”

The full list of winners can be found here.


Spotlighting the Now is Gone Blog

Ike Pigott, blogger at Occam’s RazR, offered an insightful and important reminder for anyone looking to find advice on how to participate in the world of Social Media.

Do a Google search for “Social Media” today and you get 66,200,000 hits.

“Social Media Marketing” nets you 24,000,000

“Social Media Expert” gets you even more: 86,600,000.

That should tell you something.

If you’re reading this, and looking at what social media can do for your outreach or your business, then you need to be careful. Ask some tough questions. Ask for case studies. Ask for evidence. Ask for proof of experience. Because there are a lot of people talking about getting results in social media, and the ones who show up the highest in the Google searches might just be better at marketing themselves than they are any clients.

For more on this subject, please read “Cultural Voyeurism and Social Media.”


If this book sounds helpful to you, it’s available now on Amazon.

Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.

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