Studying the impact of innovation on business and society

Now is Gone Podcast Series #1 – Audience Versus Community

Only 14 days until the release of Now is Gone and to get things rolling, Geoff Livingston and I are recording a series of weekly podcasts to discuss the seven principles of community engagement uncovered in the book.

The book is available for pre-orders at

You can download Podcast #1 here or stream it from the Now is Gone blog.

Podcast #1 – Audiences versus Communities

– One-way communications to audiences versus two-way conversational marketing within communities

– The social media release as an example of community marketing

– The need to engage in two-way communications, even when its negative Jennifer McClure’s work with New Communications Review, specifically analysis of FedEx’s failure to respond to negative comments

– Jay Rosen’s article highly influential article, “The People Formerly Known as the Audience

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