In episode 1 of WTF: What’s the Future, I interview my dear friend Jason Harris explore his new book,The Soulful Art of Persuasion. The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in the age of distrust, through the cultivation of character-building habits that are essential to personal growth and sustained business success. Jason is also the CEO of the pioneering advertising agency Mekanism. We go WAY back to the early days of digital, before…
Xclusive Facts about X, Rethinking Books in a Digital World, The Magic of Disney Storyboarding, and the Rise of Experience Design
Stumbled across this unfinished post, sitting in my draft folder for years. Figured, I’d blow the dust off of it and share it with you today. When X: The Experience When Business Meets Design was released in October 2015, it was ahead of its time. Executives didn’t yet understand that the world was becoming more and more digital, and with it, digital Darwinism would reshape the nature of human dynamics and market evolution. It would ultimately take a global pandemic…
As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work
As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book,Ā ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…
X Marks the Spot Where the Medium is the Message
Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and personal experiences in a digital economy. It would have been to ironic to tell you do do so in a traditional print format. It also would have been unimaginative to simply release an ebook or app. The point is that you can’t…
Xcited to Announce That X: The Experience When Business Meets Design is Now Available
Three-and-a-half years in the making, Iām proud and also relieved to finally announce that X is now available online and in a store near you. I canāt tell you how important this is to me. There were several times along the way including up until the end when I thought this book would never see the light of day. I canāt wait to share it with you. I tend to spend most of my time sharing my work across the…
Announcing My Next Book: X, The Experience When Business Meets Design
It is with great pride, relief ,mixed with a bursting sensation of anxiousness, that I announce my next book, X: The Experience When Business Meets Design. It’s been a long road to get here. I started writing this book 3.5 – 4 years ago. I couldn’t get my mind fully around the subject matter and instead willfully embraced my avoidance behavior syndrome and ended up writing a book that wasn’t in my plan at all, What’s the Future of Business…
Q&A: Why the Future of Business is Shared Experiences
Jeff Ashcroft (@JeffAshcroft) along with @TheSocialCMO host the popular #MMchat (Marketer Monday) every week at 8 p.m. eastern on Twitter. It’s a rapid fire exchange not only between the organizer and the guest but also everyone following along #MMchat. It certainly makes for exciting dialog in real-time and also later when the full transcript is published. I recently joined them to discuss the future of business and why now is the time to become the hero in your hero’s journey….
I’m proud to announce that my new book, What’s the Future of Business, is now available
It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences (www.wtfbusiness.com). You can get it now at Amazon, B&N, iTunes. It’s also available for Nook and Kindle. It’s been a long journey to this point. Following my last book, The End of Business as Usual, I set out to answer an important question, if this is the end of business as usual, then whatās next and…
