When most people describe innovation in their work or share their vision for “the art of the possible,” what they’re really describing is iteration. Let me explain… Every company faces two opportunities forward. And a balance of the two requires investment and care to grow and thrive in a future that doesn’t stand still. 1) Iteration: Embracing the new to improve, enhance, augment, optimize, and scale what we do really well. Note: not everything you do today should come along…
The Future of Patient Experience & Innovative Experience Design in Healthcare: Visionary Keynote at HIMS22
Brian Solis recently delivered his keynote presentation at HIMSS22, “Visionary Keynote: The Future of Patient Experience & Innovative Experience Design in Healthcare.” Following the event, Teta Alim writing for HealthTech, summarized a series of keynotes focused on healthcare innovation. Her story included a summary of Brian’s presentation, too! HIMSS22: Lessons to Reimagine Healthcare as Interconnected and Innovative Experts at HIMSS22 share key insights on interoperability, the patient experience and provider perspectives on the future of care. The annual HIMSS conference…
The Digital Transformation People Features Link to Brian Solis’ “A Prelude To Innovation”
Solis is listed as a key contributor on The Digital Transformation People’s News In Digital under the heading of Strategy & Innovation. The pull quote from his linked article “A Prelude To Innovation” is “If innovation is the key to future-proofing and more effectively competing for the future, why is it that many organizations get caught up in a pattern of incrementalism?” The article itself appears on the Singular University Website. It’s subhead is: Ideas are Denied by the Dozen:…
Brian Solis’ Concepts of Disruptive Technology Quoted In Liberty Technology Advisors Article On Digital Transformation
Solis is quoted at the very top of a Liberty Technology Advisors piece by Rich Farrell called “4 Unlikeable but Critical Facts About Digital Transformation.” The author introduces his premise by writing, “Disruptive technology has the potential to disrupt markets, behavior, and processes models.” Then he quotes Solis’s three concepts of disruptive technology: Iteration: doing the same things better Innovation: doing new things that create new value Disruption: doing new things that make the old things obsolete. Farrell…
Retail Touchpoints Highlights Five Takeaways From Solis’s Keynote At The 2019 Retail Innovation Conference
Recapping Solis’s recent keynote in New York City, Retail Touchpoints reviewed the five innovative retail trends Solis says can help retailers stay ahead of the competition and keep up with consumers: Constantly map the customer journey to create smooth cross-channel customer experiences. Engage in deep consumer research for a unified view of the customer. Prioritize innovations that target the connected customer. Invest in cross-functional innovation pilots. Cultivate the necessary digital skills across the organization. Solis wrapped up by stressing the…
Why Innovation Is Key To Engaging “Generation C”
Retail TouchPoints (RTP), the premiere online publishing network for retail executives, conducted an exclusive Q&A with Solis before he delivered a keynote address titled “From Iteration to Innovation: How Top Brands Are Surviving and Thriving in Digital Darwinism” at the 2019 Retail Innovation Conference. Believing that using smartphones “rewires your brain to essentially move faster, makes you a lot less patient, and has created a lot of ‘accidental narcissism,” Solis revealed why it’s so vital for retailers to keep up…
PhocusWire: Reimagining Customer Experience, Part 2: Brian Solis on Iteration vs. Innovation
Mitra Sorrells of travel-research website PhocusWire recently conducted an extensive interview with Brian Solis concerning customer experience, strategy, the unique challenges of mobile marketing, and a lot more.
We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there
It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…
The Importance of Having a Purpose in Digital Transformation and Innovation
So many companies are investing in digital transformation and corporate innovation strategies to compete for the future. They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking. That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to…
Is Your Company Investing in Digital Transformation or Digital Iteration?
Digital transformation is more than hype and definitely more meaningful than just another buzzword. But to see what it really is and what could be, you have to think beyond the role you work in today. Depending on who you ask, digital transformation could be simply described as enterprise-wide investments in new technologies, platforms and processes to operate in a digital economy. It’s often painted as a picture of rivalry between CIOs and CMOs. But its very promise is bigger…
