Rather than address the blogosphere with brilliant rhetoric and clarity regarding the Ferrari Incident, instead, Steve Rubel has declared Social Media Dead. Perhaps he’s merely tapping into the power of social media to spark controversy to displace the conversation on Techmeme, or, just maybe, he really does believe that “social” or any other category preceding the word “media” is dead. Jeremy Pepper calls it “Crisis Blogging to Defeat a Meme.” Open the Dialogue captures it with, “What strikes me most…
Engage or Die! ROI vs. ROP in Social Media
This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…
Ladies and Gentlemen, Allow Me to Introduce bub.blicio.us
Welcome to the Bubble Sung to Guns and Roses “Welcome to the Jungle” Welcome to the bubble We’ve got fun and games We got everything you want, and we know the names We are the people that can find whoever you may need If you got the ruby honey, We got your VCs In the bubble, Welcome to the bubble watch it bring you to your na na na na na na na na knees, knees We wanna watch you…
Social Media and PR 911 – Stop the presses!
It’s not social media if the rest of the PR industry isn’t socializing… I was a last-minute invite to the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco on Friday to discuss Social Media and successful examples in today’s PR landscape. I joined Sally Falkow, a fellow Social Media Club member, and Eric Schwartzman, on the “Brave New World of Social Media” panel. Topics included: – How Will Consumer Generated Media (CGM) Change PR Forever – How…
Advanced PR Technology in Practice
Today I’m speaking at the Bulldog Reporter Advanced PR Technology in Practice event in San Francisco. It is an intensive update on how to exploit the state of the art for increased visibility, greater ROI and crisis management. From the event description: You’ll bring yourself absolutely up to date on where PR technology stands today, on how to put it to use safely and cost-effectively, and on what new advances you can expect to see over the coming year. Best…
Web 2.0 “Bubble Free” Bar Crawl in San Francisco on Nov. 10th.
My good friend Greg Narain and I are hosting a “network free” and “bubble free” bar crawl in San Francisco on 11/10. The Crawl will take place on November 10th, 2006 at 6pm. Here are the details: The Bubble-Free Bar Crawl is a celebration of our sacrifice. This event is for everyone toiling late at night to launch their own startup and take a piece of the pie. Most importantly, it’s a time for you to bring all those who…
Web 2.3 and Beyond, What’s Really Next?
Chris Heuer, host and event organizer of Web 2point2, has requested that participants write blog posts to facilitate topics for the board to consider for the Main Talks or the “How To” sessions. Here’s another idea: As more and more events spring up and parties become the new business mixers, we can’t help but scream, “the bubble is back.” But, I’d like to learn about what really lays ahead for the new Web. With the barrier to entry so low,…
Tags, Tag Beacons, Naming Conventions
Since Chris Heuer, host and event organizer of Web 2point2, has requested that participants write blog posts to facilitate topics for the board to consider for the Main Talks or the “How To” sessions, I thought I’d keep the ideas flowing. I’d like to see a discussion of new opportunities for Tags outside of Technorati. Greg Narain of BlueWhale Labs and Social Roots and I were speaking about the idea of Tag Beacons recently during the Webguild Web 2.0 event…
From Social Media 2 Corporate Media – Part I
I ran this post over at Social Media Club and felt it relevant to share with you here as well. I’ve also added a few additional pieces to keep it fresh and interesting for those who may follow both blogs. It’s easy to get caught up in the rapidly evolving world of social media and sometimes I have to stop and remember that there’s a whole other world out there that thinks social media is a group of friendly journalists….
WebGuild Annual Conference – Ram Schriram Keynote
It was billed as an alternative to O’Reilly’s upcoming Web 2.0 conference in San Francisco. Was it? No. Was it related to Web 2.0? Not really. Was it still useful? Yes. Bambi Francisco and Roland Vogl, Esg. For a “Web 2.0” event however, it had a completely different group than I’m used to seeing. It seemed to mash veteran Silicon Valley professionals with up-and-coming Web 2.0 entrepreneurs. But, that’s OK. It was still, for all intensive purposes, a valuable event;…
