The latest edition of Brian Solis’ “The State of Digital Transformation” report reveals that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them. But in light of data breaches, privacy concerns and negative perception around tech, it has become even more important to understand the modern consumer’s behavior. Solis examined how brands are evolving to reflect today’s society and adapting to the latest technological shifts. He says: “This year…
Brian Solis Mentioned In Article About Digital Transformation on German-based Digital Library Springer Professional
Solis is referred to in an article by Anne Steinbach on the site of Springer Professional, a digital library for professionals in business and technology. In a paragraph that begins with the words “Disruptive Technologien,” she writes, “Brian Solis, Autor und Zukunftsforscher des Marktforschungsinstituts Altimeter, hat die digitale Transformation analysiert und bereits zum fünften Mal in Folge Trends identifiziert, worauf sich die Digitalszene in den kommenden Monaten einstellen sollte. Das Ergebnis ist die Digitalstudio “State of Digital Transformation.” Read the…
Reinventing Field Service Management and the Entire Mobile and Remote Workforce
If you work in field services or as a tech strategist/consultant in mobile and remote work, I think you may find this conversation interesting. Everything about the future of work is being reimagined. I recently joined ZDNet and Sodexo for the Savvy Business Leaders podcast series. The conversation quickly expanded beyond the realm of field service management to explore all digital trends that are affecting and empowering businesses in all industries at every level. Please listen and let me know…
Altimeter’s Top Digital Trends for 2019
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The “digital” in digital transformation is no longer just about investing in the latest disruptive technology trends….
The 2018-2019 State of Digital Transformation
I’m proud to announce the availability of The 2018-2019 State of Digital Transformation report. Now in its fifth year, our annual “State of Digital Transformation” research continues to document the constantly evolving enterprise. As disruptive technologies and their impact on organizations and markets continue to progress, our research aims to capture the shifts and trends that are shaping modern digital transformation. In 2018, strategic digital transformation is only becoming more pervasive moving beyond IT to impact competitiveness throughout the organization….
The Financial Brand – Top 9 Digital Consumer Trends for Financial Marketers in 2019
“The question is no longer just about how to ensure brands appear in key search moments online,” says Brian Solis, ” but also about the type of role brands should play in the conversation – including how they influence and affirm the experiences people are seeking in real life.”
How Customer Service Is Guiding Digital Transformation
On Microsoft’s Savvy Business Leaders podcast series, host Bill Detwiler discussed with Solis how customer service is guiding digital transformation, with companies using data to be more accessible on mobile platforms and best meet customers’ expectations. Asked why companies need to rethink customer experience, Solis explained that customer experience is the number one catalyst for digital transformation. He said, “The biggest thing about this is that customers are going through or undergoing profound changes in their behaviors, which ultimately affect…
Dear executives, find and empower your change agents, innovators and intraprenuers
I’ve spent the better part of 20 years studying innovation and specifically, the past several years studying the people behind digital transformation. One universal truth I’ve found time and time again is that, in the face of disruption, the most meaningful and lasting change is always human. But, that spark, vision, or drive to change doesn’t always come from the top. Many times, there are those unsung heroes who feel, see or know at their very core, what needs to…
Reseller News: Bring digital transformation to life: breaking down the cultural barriers
Industry publication Reseller News recently did an overview of their annual Partner Breakfasts, which bring together business leaders looking to bring digital transformation to life in their organizations, citing Brian Solis’ report with Capgemini’s Digital Transformation Institute on the subject.
Through a Research Lens: What Captured My Attention in 2018 and What’s in My Purview for 2019
Prophet’s Emily Schreck recently interviewed the Altimeter analysts to spotlight some of the things that we never get a chance to share, such as what we’re working on, what has our attention and what’s on the horizon. Schreck’s piece is now live. This year has been a whirlwind for Altimeter’s famed analysts; Charlene Li, Brian Solis, Susan Etlinger and Omar Akhtar. The team has published several new research reports, presented keynote speeches at top global industry conferences, and helped some…
