Solis was interviewed by Reevoo Founder and entrepreneur Richard Anson, who on his podcast People Tell Richard Stuff tracks down the marketers, businesspeople and characters he admires for a half-hour chat about how they got started, where they’re going and what’s happening in their industry. Solis and Anson covered a wide range of topics: Online/offline mergers and acquisitions (like Amazon/Whole Foods) and the strategy behind them; Why removing beers from the office can be a fatal move; Digital transformation done…
Digital Transformation 101
Digital transformation is an essential topic at leading technology publications these days. One such outlet, TechRepublic, is a favorite of mine. I spent time with Olivia Krauth on the subject and I wanted to share our conversation with you here. It serves as a solid foundation for taking digital transformation beyond IT and into a business performance enablement role across the enterprise. Generally, what does it mean to digitally transform? The definition of digital transformation has expanded to cover everything…
The New Kodak Moment and the Rise of Experience Innovation
I live several lives. As a digital analyst and futurist, I study disruptive technology and its impact on businesses and markets. As a digital anthropologist, I study the effects of disruptive technology on societies and us as individuals. In both cases, I am frequently asked to share the “state of” industries and also play out defined scenarios over the next several years. Recently, I took a break from my industry work to focus on the personal side of digital disruption…
Brian Solisā āDigital Darwinismā Is Referred To In A CIOReview Article Spotlighting Microsoft Azure
A trademark āSolis-ismā is prominently referred to in a CIOReview article in CIOReview by Rob Moyer, Senior VP, Cloud, Mobility and IoT for Syntex Corporation. The piece, titled, āSimplicity of Microsoft Azureās IoT Solutions Makes Possible Rapid, Scalable Solutions,ā the author discusses the promise of IoT technology and Microsoftās huge $5 billion investment over the next four years in its Azure platform. He writes, āMicrosoft is strategically positioning Azure at the center of that future by lighting up products…
Marketing Magazine says, āWhen Solis speaks, the market listens.ā
In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solisās latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, āWhen Solis speaks, the market listensā and goes on to quote Solis as saying, āhuman-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…
Brian Solis Quoted At The Top of an International Policy Digest Article On Innovation
In a cleverly written International Policy Digest (IPD) article (āDonāt Tell Us How To Make Watchesā) that is ultimately about the importance of innovation and a forward thinking, growth driven mindset in the corporate environment, authors Munr Kazmir and Brooke Bell enjoy mentioning the shortsighted folks and companies that missed out on major success and profits due to limited thinking. The piece begins with two key quotes that introduce the theme, including this from Solis: āWe are looking at…
IoT For All – The New IoT Era Requires Better Standardization
āWe are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI (Artificial Intelligence), and machine learning to evolve rapidly in a way weāve never seen before.ā ā Brian Solis, Altimeter Group.
Digital Darwinism: What Killed Borders, Blockbuster and Toys R Us and How to Survive
We live in an era of “digital Darwinism,” a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad of other problems of course) that in fact killed Borders, Blockbuster, Toys “R” Us and the like. Not only did digital Darwinism cost us close to a half billion job, it’s only accelerating. As Leon C. Megginson once said in paraphrasing Charles Darwinās Origin of the…
WorthIx: Designing the Future of CS with Brian Solis
Emma Waldron of industry website WorthIx recently interviewed Brian Solis for their podcast, where their wide-ranging discussion included at look at data transformation and the future of the CX industry.
Brian Solisā Keynote Speech at Romeās 2018 #EnelFocusOn Spotlighted On Enelās Website
Highlights of Solisā message at the 2018 #EnelFocusOn series of talks in Rome was featured in an article about the event on the Enel website. The site includes all information on the energy, gas, energy commodity and all environmental and technological innovation programs to promote sustainable development. The Enel Group is an Italian multinational energy company that is active in the sectors of electricity generation and distribution, as well as in the distribution of natural gas. The section of the…
