âBehind every screen, expression, and impression stands a human being⌠Not a consumer.â â Brian Solis
Brian Solis, one of the worldâs most renowned marketing experts, analysts, and writers, made us all remember that brand, before anything else, means experience. It sounds confusing at first, but itâs actually quite logical. Brands use experience as a way of bringing life into the things we care about.
MARTECH Advisor – 2019: The Year of New and Improved Customer Experiences
As Brian Solis, principal analyst and futurist at Altimeter once said, âwelcome to a new era of marketing and service in which your brand is defined by those who experience it.â
BizCommunity – #BizTrends2019: 4 Niche E-Commerce Stores Driving Innovation in Online Shopping
Brian Solis explains that by disrupting the traditional brick-and-mortar store, mass online retail commoditised price, service and returns – ultimately convenience. But, as customer expectations evolved, these became everyday and online retailers needed to start seeking new value propositions.
Marketing Land – 2019 Mobile Marketing Predictions From Industry Veterans
Brian Solis, principal analyst and futurist at Altimeter, author of X: The Experience When Business Meets Design. âMobile marketing becomes less of marketing as we know it and more focused on CX and customer journeys. Instead of upgrading touchpoints, marketing reimagines existing funnels for mobile mindsets, behaviors and expectationsâŚnot just devices. Mobile signals feed a new âdata as a serviceâ model where marketing aligns with business functions to drive unified performance and growth.â
Inventiva – Online marketplaces must go beyond sales to experiences
Thatâs the sweeping conclusion of a new report called âThe State (and Future) of Digital Marketplaces,â produced by Altimeter principal analyst Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.
âItâs an economy with experience as a service,â Solis said. âThat facilitating of transactions just isnât going to be enough for the success of marketplace anymore.â
How Customer Service Is Guiding Digital Transformation
On Microsoftâs Savvy Business Leaders podcast series, host Bill Detwiler discussed with Solis how customer service is guiding digital transformation, with companies using data to be more accessible on mobile platforms and best meet customersâ expectations. Asked why companies need to rethink customer experience, Solis explained that customer experience is the number one catalyst for digital transformation. He said, âThe biggest thing about this is that customers are going through or undergoing profound changes in their behaviors, which ultimately affect…
Retail TouchPoints: Holiday Insights Podcast: Extending The Value Of Pop-Ups After They Shut Down
Industry publication Retail TouchPoints recently did a podcast episode on the subject of pop-up stores and how their benefits can be extended past their closing date, and featured Brian Solis talking on the subject.
Yellowstep: 3 Techniques to Better Understand Your Customer Needs
The blog of marketing agency Yellowstep recently did an article on tips for better understanding customer needs, quoting from Brian Solis’ thoughts on the subject.
Simplr: 15 CX Superstars to Follow if You’re in eCommerce
Industry publication Simplr recently compiled a list of their 15 favorite writers in the field of customer experience (CX), citing Brian Solis’ work in particular.
iPerceptions: In-store shoppers are not satisfied with their mobile experience and more CX stories you should read
iPerceptions recently did a round-up of interesting new articles concerning customer experience (CX), citing Brian Solis’ article on the subject.
