In a recent article, MARTECH Advisor looked to the timeless wisdom of Brian Solis while discussing how customer experience has become the the key element that sets brands apart from one another.

Excerpt: As Brian Solis, principal analyst and futurist at Altimeter once said, “welcome to a new era of marketing and service in which your brand is defined by those who experience it.”

Read the full article here: https://www.martechadvisor.com/articles/customer-experience-2/2019-the-year-of-new-and-improved-customer-experiences/#