In a cleverly written International Policy Digest (IPD) article (âDonât Tell Us How To Make Watchesâ) that is ultimately about the importance of innovation and a forward thinking, growth driven mindset in the corporate environment, authors Munr Kazmir and Brooke Bell enjoy mentioning the shortsighted folks and companies that missed out on major success and profits due to limited thinking. The piece begins with two key quotes that introduce the theme, including this from Solis: âWe are looking at…
MTA Martech Advisor – Whatâs Going to Keep CMOs Awake at Night in 2019
From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an âenabler for total CX.â
Here is Brianâs prediction:
âIf I could offer any advice to CMOs, it would be to swap out the âMâ for a âG.â Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the âGâ represents an opportunity toward growth.
In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.
Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.â
Altimeterâs Top Digital Trends for 2019
Each year, the Altimeter analyst team predicts digital trends that will have the biggest impact on businesses. In 2019, my colleagues Charlene Li, Omar Ahktar, Susan Etlinger, along with yours truly, share our take on what we see as most important trends to follow. Digital Transformation, Digital Experience, Brand and Innovation: Brian Solis CIOs Become Cross-Functional Business Partners to Accelerate Enterprise-Wide Digital Transformation The âdigitalâ in digital transformation is no longer just about investing in the latest disruptive technology trends….
IoT For All – The New IoT Era Requires Better Standardization
âWe are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI (Artificial Intelligence), and machine learning to evolve rapidly in a way weâve never seen before.â â Brian Solis, Altimeter Group.
Attention Students and Entrepreneurs: Here’s Why The Social Sciences are More Important Than Ever
Somewhere between Summer and Fall, I spent an unforgettable moment with Andrea Koppel. The good news is that we recorded our conversation. If the surname sounds familiar, it’s because Andrea is the daughter of iconic broadcast journalist and host of Nightline Ted Koppel. Andrea is a force of her own however. Among many things, she’s the host of the uber-popular Time4Coffee podcast. It’s a show dedicated to students and entrepreneurs where “caffeinated career conversations” guide listeners in their studies and career…
AdAge: A New Customer Experience: How AI Is Changing Marketing
Industry publication AdAge recently had a look at how artificial intelligence is changing the nature of marketing, citing Brian Solis’ thoughts on the subject.
Viuz: AI Marketing: New Principle of Intelligent Automation
French marketing publication Viuz recently did an overview of early efforts into using AI for marketing purposes, citing Brian Solis’ thoughts on the subject.
AI Marketing: The Next Big Thing
I recently had the opportunity to talk to SAS about a topic close to their heart and mine: AI Marketing. Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will…
The New Experts: How Robotics, AI and Automation Are Shaping the Future of Your Work
Sophia, the AI-powered robot who was infamously granted citizenship by Saudi Arabia recently beat me out for two keynote speaking opportunities. True story. This is how I opened my presentation  at the KQED studios in its inaugural Silicon Valley Conversations program, âThe New Experts: How Robotics, AI and Automation Are Shaping the Future of Your Work.â The event focused on the way new technologies are changing how we work, where we work and the skills we need to work. I joined Michael…
AI, Chatbots and Designing the Next Generation of Automated Customer Engagement
No matter how much sweetness or spin you add to it, early incarnations of AI-powered chatbots are the call centers of this generation. They’re cool. They’re scalable. They’re relatively inexpensive compared to human agents. Yes, chatbots scale engagement through new, popular messaging channels and introduce conversational commerce capabilities that carry the potential to deliver incredible experiences. But here’s the thing…most of the interactions are basic, seeking to replicate existing transactions and experiences that only seem to wow those designing not…
