Industry analyst Joe McKendrick broke-down Brian Solis’ latest ServiceNow research report, “Work Reimagined: The Human + AI Blueprint for Exponential Performance,” in his latest Forbes column. Business leaders need to consider the possibilities of human-AI collaboration beyond simple task replacement, urges Brian Solis, global head of innovation for ServiceNow and a highly regarded digital analyst and anthropologist, in a compelling thought-leadership piece. He makes the point that he sees many companies attempting to simply slap on AI or associated agents…
The Companies That Win With AI Won’t Just Cut Costs, They’ll Redesign Work
Based on interviews in May 2025 and subsequent, more detailed,, and repeated warnings in 2026, Anthropic CEO Dario Amodei has predicted that artificial intelligence could wipe out roughly 50% of all entry-level white-collar jobs within the next one to five years. Amodei is sounding the alarm to get our attention. If he’s right, leaders don’t get the luxury of debating whether disruption is coming, they’ll have to manage how it lands. Amodei’s advice is to track track where AI is…
Why AI Darwinism Needs a Mindshift, and why You Can’t Automate Your Way to Business Model Innovation
When Richie Cotton asked me on DataCamp’s DataFramed podcast how I stay afloat with everything happening in AI, I joked that I wear “AI floaties.” Thirty tabs open. New “state of AI’ reports I need to read. Breakthroughs I need to understand. Every day, there’s a new model, a new breakthrough, a new viral article with a new “this changes everything” or “this is the end of…” headline. Honestly, I’m struggling to keep afloat too with all the AI advancements…
AI Darwinism can unleash new potential of energy workforce – Enlit Magazine
Coverage of Brian’s keynote at the Baker Hughes Annual Meeting in Florence, Italy, source: Enlit, Kelvin Ross Using artificial intelligence to transform the energy sector isn’t about automation – it’s about augmentation, says Brian Solis An AI digital futurist has urged energy leaders to see the full potential of artificial intelligence and not simply use the technology to cut corners cheaply. “The future doesn’t belong to companies that use the most AI,” said Brian Solis. “It’s those who reimagine their…
![Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]](https://briansolis.com/wp-content/uploads/2026/02/Brian-Solis-hero-1024x463.png)
Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]
by Chris Killian, Home Care Innovation Forum When Brian Solis, Chief of Global Innovation at ServiceNow, futurist, and bestselling author, took the stage at the Home Care Innovation Forum, he began his talk by delivering a sobering quote from legendary Silicon Valley investor Vinod Khosla. “Most businesses have no clue what is about to hit them in the next 10 years when most rules of engagement change,” Khosla said. Drawing from his decades of studying technological revolutions and writing over 60 research…
Something big is happening with AI, but the bigger story is who is closing the AI gap
The AI community is buzzing around an essay published by Matt Shumer , “Something big is happening.” In it, Shumer describes a moment when AI capabilities are far outpacing society. He argues that most individuals aren’t keeping up with the speed of the change, comparing this point in time to the “this seems overblown” phase before COVID-closures and impacts hit worldwide. His takeaway is that disruption “is happening right now,” even if it sounds crazy. Shumer’s point is that we’re…
Brian Solis and Martin Ristov on How to Power Enterprise AI Innovation
I had the opportunity to work with Amazon Web Services (AWS), Martin Ristov, and Ann Culver on a video that explores how ServiceNow and AWS power intelligent AI transformation. By connecting workflows, data, and people, organizations can deploy customized AI solutions through the Now Assist platform using multiple foundation models while maintaining security and compliance. Learn how this partnership enables responsible AI practices and drives tailored outcomes without managing complex ML infrastructure. Please watch! 👀 Shot at AWS in San…
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Brian is proud to share that he has been invited for the second time to deliver the keynote at the Baker Hughes Annual Meeting in Florence, Italy. For 27 years, the Annual Meeting has served as a landmark event for experts, thought leaders, and policymakers to convene, consider, and collaborate on the contemporary issues that drive energy and industry. Brian’s keynote will focus on the following topic… The Next Industrial Renaissance: Unlocking Human Potential in the Age of Intelligent Industry…
7 ways AI will change the future of work by 2030: How Generative and agentic AI will rewire the enterprise and unleash human potential
Originally published in Workflow by ServiceNow How will AI change the future of work? Before we answer that, let’s talk about where we are. In just a few short years, technology leaders and workforces everywhere practically developed whiplash as a result of how fast generative AI apps have flooded the tech landscape since 2022. As of 2025, there are over 10,000 funded AI startups around the world. And since ChatGPT changed the trajectory of basically every company in November 2022, we’ve witnessed…
The Future of Work Starts by Re-Architecting How Work Flows with Humans and AI Agents
The companies that win with AI will build a better way of working… In 2026, the next competitive advantage won’t come from adding more AI. It will come from architecting work. Because once agentic AI becomes capable, proven, and scalable, it stops being “a tool” you deploy and starts behaving like a workforce you manage. And that shift quietly breaks the operating assumptions most companies still run on. You can see the direction in two opposing moves that point to…