Studying the impact of innovation on business and society

Future of Work: Why AI’s Biggest Opportunity For Businesses Goes Beyond Cost Cutting with Brian Solis

Brian Solis, Head of Global Innovation at ServiceNow and one of the world’s leading digital futurists, recently joined Frank Cottle on the Future of Work show to explore how AI business transformation is redefining leadership, innovation, and the literal future of work.

Artificial intelligence has quickly become one of the defining forces influencing business, but many organizations are still approaching it as a cost-cutting exercise rather than an opportunity to create new value. In this episode of the Future of Work® Podcast, Frank Cottle welcomes Brian Solis, Head of Global Innovation at ServiceNow, to discuss why today’s AI moment represents far more than another technology cycle.

Brian explains why organizations stand at a crossroads. One path focuses on improving yesterday’s business through automation and efficiency. The other embraces AI as a catalyst for innovation, new business models, and entirely new forms of value creation. Throughout the conversation, Frank and Brian explore leadership, trust, workforce reinvention, AI augmentation, entrepreneurship, organizational culture, and the growing responsibility leaders have in guiding people through unprecedented technological change.

The discussion also examines why smaller organizations may be uniquely positioned to compete in the AI era, how AI can expand human capability instead of replacing it, and why curiosity, imagination, and courage will become defining leadership qualities. For executives, entrepreneurs, and workplace leaders preparing for what’s next, this episode provides a thoughtful roadmap for building organizations that grow through innovation rather than fear.

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