The Cisco corporate blog, “Connected Futures,” recently did a profile of Brian Solis, looking in depth at his term “Generation C” and how it differs from age-defined generational groups like Millennials.
WorthIx: Designing the Future of CS with Brian Solis
Emma Waldron of industry website WorthIx recently interviewed Brian Solis for their podcast, where their wide-ranging discussion included at look at data transformation and the future of the CX industry.
Designing the Future of Customer Experience
My last book, X: The Experience When Business Meets Design, explored the art and science of experience design. Looking beyond the disparate, but important disciplines of customer experience, brand experience, user experience, service experience, I sought to spark a creative coalescence between them…hence, “X.” It’s the letter, and more importantly, the experience, they share. Why leave experiences to chance? Why should experiences be disconnected and impersonal? Yet, for the most part, even in an era of digital transformation and machine…
Find Joy and Meaning Along the Long and Winding Road of Life
A moment if you will…away from everything else. Sometimes I wonder how I got here. If I had to be honest, I would say that none of it was intentional. And if I had to be fully transparent, there were many throughout my life who believed I wouldn’t amount to much. There was a time when I believed them. I let it define me. The truth is that I still think about it from time to time. Am I supposed…
Humanity and Transparency are Genuine Value Propositions
Earlier this year, I had the opportunity to keynote #SMMW18 in San Diego on the “State and Future of Social Media” and how we can (and need to) take back control of technology’s role in our lives. It was the first time speaking on the subject after walking away from it for several years. It was a big talk…first time presenting it. It was also a big audience…several thousand attendees. I was nervous and human and trying to stay centered….
iperceptions: In-store shoppers are not satisfied with their mobile experience and more CX stories you should read
The blog of marketing company iperceptions recently did a round-up of interesting customer experience articles around the web, and included Brian Solis’ essay on how brands must look beyond merely having a mobile presence.
Campaign Middle East: Power Essay – Generation C: More than just a demographic
Ahmad Itani, CEO of Cicero & Bernay Public Relations, recently posted an essay at the Campaign Middle East website, looking in-depth at the so-called “YouTube Generation” and including extensive quotes from Brian Solis on the subject.
Digital Signage Today: McDonald’s and interactivity claim top September 2018 headlines
Industry publication Digital Signage Today recently did a roundup of their most popular September 2018 stories, quoting extensively from Brian Solis’ thoughts on customer engagement.
A Prelude to Innovation: Figure Out How The World is Changing and How To Be More Relevant as It Evolves
There are many places in this world I hope to one day experience. On that list was Sofia, Bulgaria. I use the past tense as I’m so happy to report that I had the opportunity to visit this beautiful city (and country) for the DigitalK conference. What a great event! I presented on topic that I refer to as “A Prelude to Innovation.” It’s meant to spotlight the important actions and events serving as the introduction to innovation itself. Shortly…
It’s an Ideal World After All; The Importance of an Open Mind
If you and I stood on opposite ends of the number “6” painted on the floor, it’s likely that one of us would see a “6” and the other would see a “9.” As rock legend, and one of my favorite musical idols of all time, Jimi Hendrix once sang, “If 6 were 9.” You could be so sure I see what you see, and I could be certain, you see what I see. It’s all a matter of perspective…
