Studying the impact of innovation on business and society

Egypt Today: Interview: Social media distraction a decision made for us – digital analyst

News publication Egypt Today recently interviewed Brian Solis, while he was in Cairo to deliver the keynote address of the 2018 World Youth Forum.


ET: How is social media enslaving more than saving us? Solis:We’re allowing ourselves to live online without realizing the extent to which our abilities to learn, create, and think are being debilitated. We’re multi-tasking falsely believing that we’re accomplishing more, when we’re actually producing less and at compromised quality. More so, technology is making us more anxious, our self-confidence is plummeting, and our ability to empathize is becoming shallower. The problem is that we don’t realize it. We have to start by realizing that we have to fix our relationship with technology and make it more productive than destructive.

Read entire interview at

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