The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now. How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can…
TechRepublic Interviews Brian Solis About The Changes Shaping Digital Transformation
In an insightful video interview, Solis is interviewed by TechRepublicâs Karen Roby about some of the changes currently shaping digital transformation, such as operational models and modernizing infrastructure. Solis begins by talking about the research he brings to his annual The State of Digital Transformation report. He says: âWhat that research has shown is sort of this eventual but certainly sluggish migration from the digital transformation of, so for example, cloud, customer support, what have you, to a more enterprise-wide,…
Brian Solis Chosen One of Top Digital Transformation Influencers of 2019 by Exceeders
Solis was listed among ten influencers in a piece by Yamini on the Exceeders site. The author introduces the article with a general overview of digital transformation: âSolely looking at digital transformation spending by organizations around the world should make it clear that itâs here to stay. A forecast by IDC states that worldwide spending on digital transformation technology and services may reach $1.97 trillion by 2022. The manufacturing industry is expected to invest the most, followed by transportation and…
Article Awarding Pegasystems Mentions Brian Solis and His PegaWorld Keynote on AI
In an extensive article on ZDNet extolling the virtues of software giant Pegasystems and why they were a CRM Watchlist 2019 winner, Paul Greenberg â President of the customer strategy consulting firm The 56 Group, LLC â mentions Solis (an âuber-thought leaderâ) in reference to his keynote on artificial intelligence (AI) in the enterprise at the recent PegaWorld 2019. In the CX section of a part of the article devoted to Pegasystemsâ corporate narrative, Greenberg writes: âTo the credit of…
Brian Solisâ Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI
“Pegasystems at PegaWorld showed their evolution toward the customer-facing emotional and behavioral by bringing uber-thought leader Brian Solis to keynote on the connected customer and customer experience. This signified a real evolution in Pega’s thinking yet, if you looked at their case studies and listened to the messaging, it was clear that they hadn’t forgotten their roots in BPM.” – Paul Greenberg, ZDNet In a keynote at PegaWorld 2019, Solis â billed on their site as a âleading digital anthropologist,…
Lifescaling Your Brand: Brian Solis Offers 4 Solutions on CMO
Sharing important research that helped him write his new book Lifescale: How to Live a More Creative, Productive and Happy Life, Brian Solis offers â4 Ways to âLifescaleâ Your Brandâ in an insightful piece on the CMO platform. The piece is centered around ways to deliver value from the point of view of the customerâs experience. He found a few places to start in order to rise above the noise and make a positive impression on distracted customers. #1 is…
Brian Solis Chosen as A Top 10 Digital Marketing Influencer By TrackMyHashtag
Solis made TrackMyHashtagâs list of Top 10 Influencers in a piece by Adwit Mishra titled âTop 10 Influencers Profiles (Digital Marketing). His listing includes links to his Twitter, Facebook, LinkedIn and his website www.briansolis.com. He is described in the âIntroductionâ section as âan independent digital analyst, a keynote speaker, advisor, thinker and best-selling author. He studies enterprise and consumer technologies to understand its impact on businesses, markets and society.â Read the entire article here: https://www.trackmyhashtag.com/blog/top-10-influencers-profiles-digital-marketing-week-006/
Trust in the Digital Age
âWe do not see things as they are, we see them as we are.â – Source What is trust? According to Merriam-Webster, it is the assured reliance on the character, ability, strength, or truth of someone or something. Yet go on Facebook, Youtube, Twitter or pretty much any social network, with the exception of TikTok, on any given day, and youâll see truth debated and facts disregarded among your own friends and family. Now, conspiracy theories, disinformation, #fakenews, bots, paid…
Meltwater Quotes Brian Solis in Article About User/Consumer Behavior
In an article by Wesley Matthew on the Meltwater site called âTackling Trends in User Behaviour: Whatâs Hot and How to Stay on Top of It All,â the writer quote âthe famous wordsâ of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solisâ quote is short but to the point, and, in Matthewâs estimation, ring true for various touchpoints: âSocial media is about sociology and psychology more than technology.â Matthew uses the…
How I Help Business Audiences Embrace Innovation, Disruption and Change to Lead the Way Forward
We live in an era of #DigitalDarwinism. These are disruptive times and they challenge everyoneâŚleaders and executives…employees, customers, and partnersâŚand, you and me. AI, Crypto, Quantum Computing, Blockchain, AR/VR, facial recognition, wearables, IoT/IIoT, 5G, automation and 20 other disruptive technologies will only continue to change everything as we know it. Digital transformation, innovation, and new leadership are needed to survive and thrive. The future either happens to us or because of us. I’ve spent my entire career as a digital…
