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Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score

The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now.

How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can all contribute to a digital relevance score or social stature or hierarchy that can work for or against you.

Long before Black Mirror, I studied the notion of social media and social currencies. In this presentation at the prestigious LIFT Conference in Geneva from 2011, share the concept of intentional creation and curation to positively influence online behaviors.

This is a topic I believe to be more important today than ever before. Trust in a digital era is foundational to our future.

Every action you take on the Internet affects your “online credit score.” This may seem trivial until you learn of the many and varied implications. Author and analyst Brian Solis shines a light on the practice of grading your online reputation. You might not like it, but you must learn to leverage it. getAbstract recommends this report to consumers interested in maintaining favorable positions in the online and, consequently, offline worlds.


2 COMMENTS ON THIS POST To “Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score”

  1. Tony says:

    You’re so correct about your comments in this article Brian. I remember watching that show on Netflix thinking this is a scary future that’s in store for us. It’s a chilling look at where we are headed.

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