Studying the impact of innovation on business and society

Tag: personal brand

Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score

Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score

The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now. How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can…

Why the future of corporate marketing may hang on the personal brand

Why the future of corporate marketing may hang on the personal brand

Guest post by Mark W. Schaefer (@markwschaefer) I hate the term “personal branding.” And yet, personal branding may be the salvation of corporate marketing. Allow me to explain today why both statements are true! For the past few years I’ve been immersed in the world of personal branding as I wrote my new book KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. I started the process by exploring what the experts thought it meant…

Whoops, I didn’t mean for you to read this

As the line between social media and privacy continues to erode, I often think about these words by Gabriel García Márquez, “Everyone has three lives: a public life, a private life, and a secret life.” Sometimes in social media, we intentionally or often, unintentionally, blur the lines between who we are (outward facing), who we are (introspectively), and who we want to be. A recent example of such a mistake is when former U.S. Representative Anthony Weiner accidentally published a…

The Information Democracy and Attention Economics

Minimalistic forms of self-expression masquerade as a new information economy. Instead, it’s a new information democracy that represents the greatest era for self-expression in history. What we say, however, defines the value of the social economy and our place in it. If we are defined by our actions and words, essentially the currencies we exchange, the question is, are we investing in our social capital or social arbitrage? Connect with Brian Solis on Twitter, LinkedIn, Facebook ___ If you’re looking…

(R)evolution: Katie Couric on Privacy and Personal Branding

In a landmark discussion where traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another. The final installment in this series with Kate Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, takes us away from the discussion of social…

Casting a Digital Shadow; Your Reputation Precedes You

Credit: Geekadam While speaking at the intimate and immensely valuable Zappos Insights event (Zappos Live), I shared thoughts of how the culture of any company or brand is as strong as the individual personification of it. Everything starts and fortifies with you. Your actions and words online are indeed extensions to how people interpret, perceive, and react to the brand your represent. Concurrently, you also represent your personal brand – the digital identity that’s established through the collection of digital…

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