In an article titled âDigital transformation: Business modernization requires a new mindset,â Karen Roby of TechRepublic interviews Brian Solis (described as a âfuturistâ) about the hurdles that companies must overcome while working through a digital transformation. A video of the nine-and-a-half minute interview appears atop the page, followed by an edited transcript. Some highlights from Solis: âDigital transformation means a lot of different things to a lot of different people. I’ve been covering it for the better part of a…
Brian Solis and Nancy Duarte Named Keynote Speakers at MarTech 2020
Exciting news, marketers: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17 in San Jose, they will tackle two of the biggest challenges in marketing⌠Challenge #1: Data Deluge We marketers have access to more data than ever before. Thatâs swell⌠if you can derive value from it. Nancyâs keynote, Make Data Stick through Duarte DataStory™, delivers a framework for making sense of limitless data, and actionable tactics for using data to tell compelling, humanizing stories to your…
MarTech Announces Brian Solis as Keynote Speaker
In an article by Scott Brinker on MarketingLand, Brian Solis was announced as the keynote speaker at MarTech, taking place April 15-17, 2020 in San Jose. Brian will address one of the biggest challenges facing modern marketers: Digital Noise. Bringer notes that, âDelivering consistently terrific customer experiences across digital channels is the Holy Grail of MarTech. But all those touchpoints create a ton of clutter.â Solisâ keynote, The Distracted Customer: How to Connect the Dots Between MarTech, Marketing Operations, and…
Brian Solisâ Lifescale Featured on Sloveniaâs Marketing Magazin (sic) Site
Solis and his book Lifescale are featured in an article (originally written in Slovenian) called âBrian Solis on âLiving on a scale.â The piece mentions the book and his series of lectures, which the author calls âLiving on a Scale.â The author writes, âThe book Life on the Scale was written by Solis because he wanted to better control technology and his own future. 36 percent of Millennials and Generation Z members say that they spend two or more hours…
Brian Solis Speaks Out on Personalization in The Marketing Associates Article On Big Data
Solis is quoted extensively in a piece on The Marketing Associates site by Brandon Baril entitled, âHow Is Big Data and AI Helping Online Retailers Compete Amid Digitalization?â The author states his premise up front and quickly supports it with a Solis quote. He writes, âAs physical retailers keep on competing against online competitors, some are searching out services that leverage big data and personalization to increase e-commerce sales.â Solis, speaking to TechRepublic is quoted as saying, âDuring the emergence…
The Digital Change Agentâs Manifesto; Empowering Tomorrow’s Leaders from Within
In a world where digital technology is evolving faster than organizations can adapt, itâs no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, itâs the individuals who share a deep expertise and passion for digital. And while these âdigital change agentsâ are striving to bring change from within their respective group in the organization, they arenât necessarily seasoned or trained at navigating the cultural dynamics that drive change throughout an…
New Book Leads to New Call for Empathetic Leadership in an Era of Digital Distractions
In case you didn’t know, I have a new book out and it’s a little different than anything I’ve published to date, Lifescale: How to Live a More Creative, Productive and Happy Life. I’ll be completely transparent with you. Some wondered, myself included, if writing a book about digital distractions and how to recenter yourself without disconnecting would be healthy for my keynote speaking and professional research/advisory. Some felt that it would distract from my brand as as a thought leader in digital transformation,…
Brian Solis Interviews Former North American EVP & CMO of Nestle Waters About Using Technology to Better Understand Their Customer Journey
In a Clickz.com article by Jacqueline Dooley called âHow Nestle Waters uses marketing technology to drive growth, the author draws on an interview Solis did with Antonio Sciuto, the former North American EVP & CMO of Nestle Waters. In the interview, he explains some of the ways NW was using technology to better understand their customer journey at that time. The interview grew out of research that Solisâ firm Altimeter did on Digital Darwinism, which revealed that the most digitally…
Talking Influence Article on Instagram Hiding Likes Includes Response Quote From Brian Solis
Solis is quoted among numerous industry experts in a Talking Influence piece by Joele Forrester on Instagram test hiding like counts globally â and what the change could mean for the future of the social media platform. The article is called âIndustry Responds to Instagram Hiding Likes.â Forrester begins by explaining that back in April 2019, Adam Mosseri, CEO of Instagram, announced that Instagram will be testing hiding likes from the public eye in certain countries. While the platform has…
Thinkers 360 Prediction Series Includes Insights on Digital Transformation From Brian Solis
Having recently published their Top 20 Global Thought leaders and influencers on digital transformation, Thinkers360 asked a selection of their global influencers about their predictions for Digital Transformation in 2020. Solis is among 14 that they quote. Solis says, âIn 2020, digital transformation will start to become synonymous with business modernization and innovation. Companies are still investing in the âdigitalâ side of digital transformation, i.e. cloud-enabled platforms. In 2020, we will see the expansion of internal stakeholders beyond CIOs to…
