Frost & Sullivan released its latest analysis, “Top End User Priorities in Digital Transformation, Global, 2019.” Key findings include: The retail (44%) and transportation (43%) sectors are ahead of others in their digital transformation. More than two-thirds of companies feel that the sales and marketing department will be the most impacted department by their digital transformation. Enhancing customer experience, digital presence, and sales and marketing effectiveness are the three major drivers for IT/telecom investment over the next two years. Improving…
Brian Solis to Keynote Cisco and Local Measure Event, Creating Humanized Experiences for a Digital World
Digital anthropologist and futurist Brian Solis will keynote a special event focused on customer experience and experience design at the University of Nevada, Las Vegas. The event is hosted by Local Measure and Cisco and will be attended by hospitality executives.
X Ranked Number 6 Best Mobile Marketing Books of All Time by Bookauthority
“X: The Experience When Business Meets Design“, made it to BookAuthority’s Best Mobile Marketing Books of All Time list, ranked at #6! BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. The book is available for purchase on Amazon. p.s. Thank you Lee Odden!
USA Today Features Brian Solis’ Take on Community, a New Text-Based Platform for Celebrities
In an age where the target of social media algorithms continues to move with increasing speed, one service aptly named âCommunityâ is allowing celebrities and business leaders to keep their base engaged by communicating directly with fans and consumers via text. Is this a good thing? USA Today reports that according to digital analyst Brian Solis, the answer is âyesâ â for now. “Text creates a closer sense of belonging and engagement” that appeals to fans, Solis says, noting that the…
A Curated List of Interesting and Curious CES 2020 Highlights
The Consumer Electronics Showcase in Las Vegas is a spectacle Iâve experienced (in some cases, endured) for over 20 years. But this year was different. Why? Itâs not just about consumer electronics anymore. Weâre finally witnessing the convergence of physical and digital âthingsâ and spaces in everything…and I mean everything. Following are some of the more promising, curious and also interesting takeaways from CES⊠TVs: There were OLED and 8k TVs that are better than what we can actually see,…
Brian Solis Identifies the Stall Behind Digital Banking Transformation
Following a report on the state of digital banking that found a ârecipe for failureâ in todayâs banking ecosystem in regard to digital transformation, The Financial Brand turned to digital analyst Brian Solis for his assessment of the reason behind the industryâs stall. The Financial Brand writes: âAccording to Solis, companies that say their digital transformation efforts are focused on specific business units or disciplines are typically in the early stages of digital transformation. In these companies, resources are concentrated…
New Text-Based Conversation Platform Community Strives To Deliver What Social Media Promised, One-To-One Relationships
My friend Jefferson Graham of USA Today reached out to talk about Community, a new conversation platform that promises direct and instant communication at scale between a brand, celebrity, artist, personality and their ‘community’, via text messaging. Cue the record scratch. Text messaging? But we live in a world of social media…you know, “social” media? The great social experiment that is social is still evolving. Some might argue that in many ways, platforms have cultivated anti-social behaviors. Don’t get me wrong,…
The Financial Brand Explores The Reasons Why Most Digital Banking Transformation Efforts Have Stalled
According to The Financial Brand… While there is an almost universal awareness of what needs to be done to digitally transform financial institutions, research from the Digital Banking Report shows that the progress is still slow to non-existent at most organizations. This is a recipe for failure in todayâs banking ecosystem. The report, sponsored by Pega, includes a quote from leading digital analyst Brian Solis… According to Brian Solis, companies that say their digital transformation efforts are focused on specific…
The Role Boards of Directors and Shareholders Should Play in Guiding Business Innovation and Digital Transformation
My friend Raj Singh is the Chair of the Institute of Directors (IoD)Â in the UK. IoD has over 30,000 directors as members serving as board members for listed and unlisted companies. For one of its quarterly breakfast club meetings, I was asked to share my views on the role boards of directors need to play in guiding digital transformation and business innovation. Raj also asked for me to discuss the role of customer experience as a catalyst for change. I…
Beauty Packaging Cites Brian Solis’ Digital Trends Research Published at CES 2020
In an article that details the big splash of beauty tech at CES 2020, Beauty|Packaging referred to new research published by Brian Solis at the event. — As products become âsmarterâ and brands are more data-driven than ever, marketers should strive to be empathetic and âhuman-centered,â advises Brian Solis, a digital analyst, speaker and author. Solis says marketers should strive to create âIgnite Moments,â which ranks second on his list of 11 Digital Trends Shaping Customer Experience and Brand Innovation…
