The Travel Vertical website, subtitled “Weekly stories curated exclusively for digital tourism marketers,” credits Solis with coining the up-to-the-minute term “Fast Advertising.” In the article “Two Digital Trends to Watch: Fast Advertising and Cheap Video,” Laurie Jo Miller Farr compares Peloton’s holiday ad and Aviation Gin’s creative, rapid response. She writes, “Speed matters; the faster the better. If you’ve followed the marketing fiasco over “The Gift That Gives Back,” Peloton bike’s holiday commercial, you’ll appreciate what Brian Solis, digital analyst,…
Top Futurist Speaker, Brian Solis Can Help Your Audience Win the Innovation Game
We live in an era of what leading digital anthropologist, futurist and best-selling author Brian Solis coined as #DigitalDarwinism. These are disruptive times and they challenge everyone…leaders and executives, employees, customers, and partners…the list goes on. Brian has dedicated his career to understanding digital disruption, predicting trends and helping leaders shape the future they want to see. As a world-renowned keynote speaker, Brian also has a unique gift of humanizing digital trends to make transformation and innovation meaningful and even inspiring. He’s…
Brian Solis Discusses the Symbiotic Relationship Between Brands, Influencers and B2B Influencer Marketing
In an in-depth conversation with influencer marketing software platform Onalytica’s CEO Tim Williams, digital analyst Brian Solis discussed the value of the influencer relationship in brand building. “Any time a brand wants to partner with an influencer, what they have to think about is what’s the value that they’re bringing to that influence,” Solis said. “Because essentially, beyond just paying them to be an influencer, they’re drafting/borrowing their social capital. And that social capital is earned.” Solis added, “I think…
Align Digital Transformation with Business Modernization to Compete for the Future
Digital transformation is more important now than ever, but some organizations are more difficult to change than others. I love it whenI get to join Karen Roby on her TechRepublic show. Each time, we discuss leading business technology news and trends and I honestly geek out each time. In our latest episode, we explore the hurdles facing organizations and how to overcome them as they go through digital transformation. We also explore some highlights from the Salesforce Dreamforce 2019 event….
The Future of Fast Advertising is Born as Aviation Gin Saves the Peloton Wife in Clever Sequel
Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…
CBT Automotive Network Features Brian Solis in An Article on The Auto Industry and the “On-Demand Society”
Solis is prominently mentioned in an article on the CBT Automotive Network by Glenn Pasch entitled, “Is the automotive industry forgetting how to connect?” The author begins his piece by mentioning pundits who are talking about the new face of business – technology, connectivity, speed and customization. He then writes, “I was listening to a podcast from Brian Solis and he mentioned the term ‘On-Demand Society’ while discussing Uber and its effect on not just business, but the economy in…
Brian Solis’ Lifescale is a Featured Part of a #LinkedInHolidayReads Giveaway
Solis’ book Lifescale is featured prominently in a LinkedIn Marketing Solutions Blog Article by Judy Tian titled “Enter to Win an Awesome New Marketing Book in Our Holiday Giveaway!” For short, it’s #LinkedInHolidayReadsGiveaway. After detailing how to enter the contest by posting a comment on the LinkedIn Marketing Solutions Page, she mentions that they will be giving away five copies of “one of these excellent works from authors you might recognize.” The first on the list is Lifescale. The description…
Thinkers360 Lists Brian Solis in Top 20 List #Marketing Influencers
Thinkers360 lists Brian Solis in Top 20 List of #Marketing Influencers Read the entire tweet here.
TechRepublic’s Karen Roby Interviews Brian Solis About Hurdles To Overcome In Digital Transformation
In an article titled “Digital transformation: Business modernization requires a new mindset,” Karen Roby of TechRepublic interviews Brian Solis (described as a “futurist”) about the hurdles that companies must overcome while working through a digital transformation. A video of the nine-and-a-half minute interview appears atop the page, followed by an edited transcript. Some highlights from Solis: “Digital transformation means a lot of different things to a lot of different people. I’ve been covering it for the better part of a…
Brian Solis and Nancy Duarte Named Keynote Speakers at MarTech 2020
Exciting news, marketers: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17 in San Jose, they will tackle two of the biggest challenges in marketing… Challenge #1: Data Deluge We marketers have access to more data than ever before. That’s swell… if you can derive value from it. Nancy’s keynote, Make Data Stick through Duarte DataStory™, delivers a framework for making sense of limitless data, and actionable tactics for using data to tell compelling, humanizing stories to your…
