Brian Solis, a renowned digital analyst, once observed: âGeneration C represents a connected society based on interests and behaviour. Gen C is not an age group â itâs a way of life.â
Digitizing Your Customer Experience
Brian Solis is set to keynote “Digitizing Your Customer Experience” organized by Traction on Demand. Please join on March 18, 2021. Build lasting brand loyalty and impressions in 2021 with the latest tech solutions on Salesforce Service Cloud. Today, creating a memorable customer experience is essential. Aligning your services with your customers’ ever-evolving needs will not only generate revenue, but build and retain loyal brand ambassadors. Join us to learn how providing a seamless digital experienceâfrom start to finishâwill allow…
Forbes: In the Rush to Go All-Digital, Prioritize Employee Experiences
Forbes featured an in-depth piece by Brian Solis about the importance of prioritizing the employee experience for the all-digital, success-from-anywhere world. Companies everywhere are accelerating digital investments in customer experience (CX) â but designing for employee experience (EX) is the next competitive advantage. Engaged and productive employees are instrumental to the success of delivering exceptional customer experiences and driving organizational success. By The Numbers: 93% of executives prioritizing EX report that their teams have the tools and technology to do their…
destinationCRM Explores Customer Intent, Features
By Linda Pophal, destinationCRM Customer or buyer intent refers to the motivations that drive consumer behaviorsânot simply what they want, but why they want it. The ability to discern the whys behind the whats is obviously important to marketers. The more they can understand the motivations of their customers, the better they will be able to produce the goods and services that best meet their needs and effectively communicate the right points to compel the desired actionâa sale. Writing for ClickZ, contributor Brian Solis, an expert…
Multi-tasking is not a superpower, it’s a weakness – without mastery, digital distractions are causing more harm than good
It’s 2021, the second year in a row that SXSW is not being held live in Austin. During the last, live SXSW, I launched my latest, and first personal book on individual empowerment to overcome our social dilemma. Algorithms have certainly earned their wages lately as it’s time for the virtual edition of SXSW 2021 and I’m flooded, thankfully, with memories of 2019. During the craziness of the Lifescale launch at SXSW 2019 in Austin Texas, I met the international…
Speaking To and Through People You Hope to Inspire: Analog-to-Digital Street Flyers That Hit Different
This is the week of SXSW 2021. Even though it’s a virtual event this year, it is still a special community bound by the spirit of entrepreneurship, creativity, ideation, friendship, and tacos (+ BBQ, queso, pedicabs, and late nights!) Since this is a very special week, I wanted to share a story with you that I don’t think I’ve ever talked about. Every year, going back to, 2007 I think, JESS3 and I would legally (on plastic coverings) post creative…
A Virtual Ode to SXSW 2021 and Celebrating Its 2022 Comeback
This time each year, I, and tens of thousands of others, would make the journey to Austin for the annual SXSW festival. On Thursday, I would organize the “Twas the Night Before” (formally “The Calm Before the Storm” party. On Friday morning, Stephanie Agresta and I (aka The Techset) would officially open the Techset lounge, which would stay open until the following Tuesday. On Friday, the official SXSW/Techset kickoff party would start the night. On Sunday, Daylight Savings would kick…
Brian Solis to Keynote Deutsche Telekom Media & Communication Conference
BECOME A FAN OF YOUR CUSTOMER! Great brand management and marketing are not alone about turning our customers into fans of our brand. It is also about us becoming fans of our customers. This is the over-arching theme of our upcoming Telekom Media & Communication Conference (TEMECOCO). Brian Solis has been named a keynote speaker at the event. His presentation will focus on, “The Novel Economy and the rise of Generation-N: How the pandemic created a new customer and new…
Surviving Digital Darwinism
My episode of ASG Technology‘s podcast with Paul Muller, “Digital: Disrupted,” is now available! Â If you have a moment to 👂, I share why Digital Darwinism is now a massive opportunity for operational+business model innovation and the role of Generation-N (Novel) in the coming “re-emergence.” Â Please listen here.
IAPCO General Assembly Attracts its Highest Audience Figure Thanks to Virtual Meeting; Brian Solis Keynotes
FTN Surviving and Thriving!â, the theme of the IAPCO Day was reflected in the highest audience figure for an IAPCO General Assembly, to date. The virtual event took place on Monday 15 February 2021 and was joined by IAPCO members and partners from over 42 different countries. âAt this time, more than ever, we felt the importance of bringing our IAPCO family together, to share the associationâs updates, acheivements, our strategic developments and provide educational content in the form of…
