![The Novel Economy, Generation N, and Thriving in a Digital-First Environment: Futurist Brian Solis on Marketing Smarts [Podcast]](https://briansolis.com/wp-content/uploads/2021/02/Thriving_in_a_Digital-First_Environment__The_Novel_Economy___Gen_N___Podcast.png)
What an absolute treat to spend time with my friend Kerry O’Shea Gorgone on the Marketing Smarts [Podcast] for MarketingProfs! — Brian Solis is a digital analyst, anthropologist, and futurist. He’s written several bestselling books, including What’s the Future of Business (WTF), Engage!, and The End of Business as Usual. Brian recently brought his technology expertise to Salesforce as the company’s Global Innovation Evangelist. I invited Brian to Marketing Smarts to talk about the “Novel Economy,” what he calls “Generation…
Introducing #IgniteMoments: Customers Experience So Much Darkness in Their Journey, Optimize Digital Customer Experiences to Deliver the Light
Today’s customer journey is built upon decades of legacy infrastructure. Even with modernization, the relationship between digital and physical touch points are often disjointed, transactional, and in many cases, they just feel outdated. When I was asked to keynote DEEPCRAWLÂ Live and share my ideas for a new future in marketing and search, I jumped at the opportunity. I had so much to share. In particular, I was anxious to preview the “Ignite Moment,” the moment that immediately follows micro-moments and…
Whoâs Who in Digital Experience? Brian Solis Named One of 10 Industry Key Opinion Leaders
Whoâs Who in Digital Experience? by Neringa Mikutyte Digital Experience is, simply put, a multi touchpoint interaction between an organisation and a user that has been made possible with the constant evolution of digital technologies. Digital Experience acts as a bridge for companies, helping them move from the physical to the digital world. For a great Digital Experience, you need accessibility and, most importantly, personalisation. Thereâs never a one-size-fits-all solution for businesses; the key is in identifying tactics and strategies…
Technology as an Ally for a More Sustainable World
España! El Pais de mi madre. 🇪🇸🙌 El mayor experto en transformaciĂłn digital e innovaciĂłn del mundo y una de las personas mĂĄs influyentes en Silicon Valley, Brian Solis, nos habla sobre la importancia de fomentar el pensamiento creativo desde la educaciĂłn. AdemĂĄs, reflexiona sobre telĂ©fonos inteligentes y cambios conductuales, redes sociales, desinformaciĂłn, inteligencia artificial y marcas, asĂ como del futuro de la tecnologĂa. An interview with Apple Tree, Spain… The worldâs leading expert in digital transformation and innovation and…
What is the Novel Economy and Why is it Important in a Post-Pandemic Economy?
Written by Patrick Anderson, Tasktop âAnything is Possible in the Novel Economyâ Following the disruption wrought by the COVID-19 pandemic, global businesses are squinting their eyes through the dust of the aftermath. Little has prepared them for what Brian Solis calls the âNovel Economyâ. Yet despite all the uncertainty and hardship, BrianâGlobal Innovation Evangelist at Salesforceâremains upbeat that opportunity abounds, and that âanything is possibleâ â especially if enterprises center their response around the safety and evolving needs of customers…
Rewired for Distractions vs. Rewiring for Intent
Part of me wishes that LifeScale was released in 2020. I know, I know, it’s not the most popular year. But it is the year that we were, en masse, informed about our “social dilemma” and also further thrust into living a digital-first life at work and at home, which basically became the same thing, i.e. WFH, WFHLife, work from home, work from anywhere, remote work, et al. Early in 2020, as lockdowns were in their initial onset (in some…
A Conversation About Innovation in Times of Great Uncertainty: The Future of Business and Work in a Post-Pandemic Economy
One month before the world shut down as a result of COVID-19, I was in Mumbai, keynoting the incredible NASSCOM Technology and Leadership forum. My topics were on the promise of Quantum computing and also a separate convention on the humanity of disruptive technology. You can view my presentation on Quantum here. Shortly after returning home, safely, I partnered once again with the NASSCOM team as part of their #AskAnExpert series on Twitter. The conversation was fast, action-packed, and covered…
CNET Asks Brian Solis to Weigh-In on the Rapid Rise of Clubhouse and Audio-Based Social Networking
Clubhouse is the latest Silicon Valley unicorn and it is white hot within the circles of early tech adopters and networkers. Writing for CNET, Erin Carson explores how the popular audio social network is capturing the attention of notable names like Elon Musk and Mark Zuckerberg. She reached out to Brian Solis for his thoughts. Excerpt: Elon Musk, Mark Zuckerberg use Clubhouse: What to know about the exclusive service Clubhouse, which is still in beta and isn’t yet available to…
Why Relationships and Human-Centered Outcomes Should be at the Center of Digital Transformation
What role do you want to play in the future. It will happen to you or because of you. You have more power and potential than you may realize. “Change doesn’t have to just come from the top. Change can come from the middle. I’ve seen…companies where you have culture and you have momentum and you have success. So, you can change up and down, left and right, inside out, outside in, you just have to believe that you can.”…
It’s Hard to Live Your Best Life When You’ve not Yet Discovered Your Best Self
“Every day, itâs important to ask and answer these questions: ‘Whatâs good in my life?’ and ‘What needs to be done?’â â Nathaniel Branden Do you ever feel like you canât keep up with everything? Do you ever feel like you canât stop trying to keep up? Do you ever feel like if you stop, youâll lose your relevance or status? Do you ever feel like enough is never enough and too much at the same time? I guess, in…
