Coverage of Brian’s keynote at the Baker Hughes Annual Meeting in Florence, Italy, source: Enlit, Kelvin Ross Using artificial intelligence to transform the energy sector isn’t about automation – it’s about augmentation, says Brian Solis An AI digital futurist has urged energy leaders to see the full potential of artificial intelligence and not simply use the technology to cut corners cheaply. “The future doesn’t belong to companies that use the most AI,” said Brian Solis. “It’s those who reimagine their…
CTRL-ALT-DEL: Rebooting Your Business in the AI RenAIssance
Florence has a way of putting ambition in perspective. You’re surrounded by reminders that the future is something people choose to design, even when the tools, materials, and models of the day feel limiting. That’s what I kept thinking about as I prepared for the Baker Hughes Annual Meeting conference in January 2026. I’m proud to share that they 10-minute keynote address is now online and I’ve included it below 👇 This is not Just a Future of Work Moment,…
![Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]](https://briansolis.com/wp-content/uploads/2026/02/Brian-Solis-hero-1024x463.png)
Beyond the AI Revolution: Why Many Companies Live in the Past [Keynote]
by Chris Killian, Home Care Innovation Forum When Brian Solis, Chief of Global Innovation at ServiceNow, futurist, and bestselling author, took the stage at the Home Care Innovation Forum, he began his talk by delivering a sobering quote from legendary Silicon Valley investor Vinod Khosla. “Most businesses have no clue what is about to hit them in the next 10 years when most rules of engagement change,” Khosla said. Drawing from his decades of studying technological revolutions and writing over 60 research…
Something big is happening with AI, but the bigger story is who is closing the AI gap
The AI community is buzzing around an essay published by Matt Shumer , “Something big is happening.” In it, Shumer describes a moment when AI capabilities are far outpacing society. He argues that most individuals aren’t keeping up with the speed of the change, comparing this point in time to the “this seems overblown” phase before COVID-closures and impacts hit worldwide. His takeaway is that disruption “is happening right now,” even if it sounds crazy. Shumer’s point is that we’re…
Brian Solis Recognized for Coining the Generation-C Psychographic Profile
In 2012, during his time as partner and principal analyst at Altimeter, Brian Solis coined Generation-C (Gen-C), a psychographic profile of ‘connected’ customers who align by digital behaviors vs. age groups. His books, research, and keynote presentations helped leaders understand how to reimagine brand, marketing, customer experiences, employee experiences, and product innovation around this incredibly influential generation. His work was recently revisited in the article, “Gen C: Understanding the Connected Generation and Their Digital Impact.” Generation-C is more important today…
Brian Solis Named a World’s Top Futurist in 2026 by Global Gurus
Global Gurus has named Brian Solis as a top futurist for 2026. The award also celebrates Brian’s book, “Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future.” The book helps leaders become everyday futurists to anticipate and shape the future vs. reacting to it. Brian Solis is a world-renowned futurist, keynote speaker, and author of over 60 industry-leading research publications and 8 best-selling books exploring disruptive trends, corporate innovation, business transformation, and consumer behavior. Forbes has called him “one of…
ScaleX Insider: The Mindshift Every Leader Must Make
Thank you, Brendan McGurgan. What a privilege to spend time with you. What if the greatest challenge facing leaders today isn’t technology itself — but how we think about it? In this episode of ScaleX™ Insider, Brendan McGurgan is joined by world-renowned digital anthropologist, futurist, and author Brian Solis for a powerful conversation on mindset, leadership, and navigating growth in an era defined by AI, acceleration, and constant disruption. Brian shares why meaningful scale begins not with tools or tactics,…
Chief Executive: The Mindshift CEOs Can’t Ignore – and why they need a mindset shift now
There’s a familiar pattern that plays out in C-Suites and boardrooms in every industry around the world. Something big happens…an economic shock, a geopolitical event, a climate disaster, a technological leap, like ChatGPT or tomorrow’s big quantum event, and for a moment, everything feels…different. Urgent. Unavoidable. “We need to do something!” becomes the prevailing mantra. And then, almost quietly, we drift back into business as usual. Not because leaders don’t care. Not because they’re not paying attention. But because the…
Brian Solis and Martin Ristov on How to Power Enterprise AI Innovation
I had the opportunity to work with Amazon Web Services (AWS), Martin Ristov, and Ann Culver on a video that explores how ServiceNow and AWS power intelligent AI transformation. By connecting workflows, data, and people, organizations can deploy customized AI solutions through the Now Assist platform using multiple foundation models while maintaining security and compliance. Learn how this partnership enables responsible AI practices and drives tailored outcomes without managing complex ML infrastructure. Please watch! 👀 Shot at AWS in San…
Baker Hughes Invites Brian Solis to Keynote Its Annual Meeting in Florence, Italy
Brian is proud to share that he has been invited for the second time to deliver the keynote at the Baker Hughes Annual Meeting in Florence, Italy. For 27 years, the Annual Meeting has served as a landmark event for experts, thought leaders, and policymakers to convene, consider, and collaborate on the contemporary issues that drive energy and industry. Brian’s keynote will focus on the following topic… The Next Industrial Renaissance: Unlocking Human Potential in the Age of Intelligent Industry…