Solis is quoted in a Marketing Tech News article by James Bourne called “Consumers are understanding the risks of social media addiction – but taking the next step is hard.” The article starts with a study by Kapersky claiming that one in three consumers did not know how to fully protect their privacy online. The research aimed to explore whether the outrage and scandal of various data breaches has led users to improving their data hygiene. The article mentions another…
Brian Solis Explores “Persuasive Design” In Marketing Tech News Article on Social Media Addiction
In a Marketing Tech News piece by James Bourne on social media addiction and privacy issues, Solis mentions “persuasive design” as a contributing factor in our addiction – which, the piece claims, endures despite the growing personal privacy concerns. In the “Analysis” section, the author mentions that “the gap remains between fears and actually translating it to reduced usage. He uses a quote that Solis gave to the publication in May about persuasive design: “The compulsion to endlessly scroll, to…
Social Media is a Human Network: We Have the Power of Choice in What We Consume, What We Share and Who We Engage
The good thing about social media, is that it gave us a voice. The bad thing about it, is that it gave us a voice. The path to saving it, making it valuable to not only ourselves, but for society at large, is in our control. The question is, what are you going to do differently moving forward? They say hindsight is 20/20. At some point, we will look at everything, recognize our missteps and ask, “why didn’t we see…
The Content Moderation Imperative: How AI and Humans Will Make Social Media and Gaming Better for the World
I had the privilege of participating in an important conversation about the state and future of social media and gaming and the need to protect users from harmful content and engagement. Joining me in that conversation was Chris Priebe, CEO & founder of Two Hat Security and Stewart Rogers of VentureBeat. You can listen to it (and I encourage you to do so) here. Leading up to the discussion, I spoke with VentureBeat on the subject and the critical need for intelligent…
BrianSolis.com named to the BIGLIST of Top Social Media Marketing Blogs for 2019 and Beyond
Top Rank Marketing, which curates the BIGLIST, explains, “This list focuses in on blogs covering all aspects of social media marketing including the usual suspects of platforms including Twitter, Facebook, Instagram, YouTube and LinkedIn as well as newer platforms like TikTok. From trends to strategies to tactics to analytics, this group of blogs about social media and marketing is a great mix of big names, publications, platforms and a few names that are hopefully new to you.” Top Rank goes…
Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage
I have two small children who, from time-to-time, get to watch YouTube Kids. Even with all of the filters and safety triggers engaged, there are still ways in which those with sinister intent can introduce dangerous content packaged in seemingly harmless videos. Recently, children all over the world were subjected to their favorite Disney characters behaving poorly and in some cases, dangerously, in what’s now referred to as “Elsagate” on YouTube. In February 2019, kids were also trolled by evildoers…
Brian Solis’ Social Media Quote Among Classic Quotes from 22 Marketing Experts on LinkedIn Marketing Solutions Blog
Solis is among 22 Marketing Experts quoted in a LinkedIn Marketing Solutions Blog article by Megan Golden called “More Than Words: Classic Quotes from 22 Marketing Experts and Why They Matter.” The piece features Wisdom from Classic Marketing Experts, Digital Marketing Quotes for the Modern Pro, Quotes from Content Marketing Experts and Social Media Marketing Quotes. Solis’ quote is the first in the final section: “Social media is about sociology and psychology more than technology.” Golden comments: “In this age…
TopRank Marketing Highlights Points from Solis’ Session at Social Media Marketing World 2019.
TopRank Marketing, a first-choice digital marketing agency for major brands, shared a point by point summary of Solis’ thoughts on digital distraction and business from his session at Social Media Marketing World 2019. Key points: Solis isn’t suggesting that we stop using technology, he’s just suggesting we use it in a different way – for creativity rather than simply productivity. Getting over our digital distractions boils down to one thing – awareness. If we’re aware of…
The Past, Present and Future of Social Media – How We Fell to the Dark Side and Why the Force is with Us
It was 2017 when I failed to deliver what would have been my eighth book. At the time, I was approaching the two year anniversary of the release of my previous work, X: The Experience When Business Meets Design. I was feeling the pressure to deliver. At the same time, my goal was to amplify my reach as an author, speaker and also as an authentic voice in a sea rife with other brilliant minds and more so, exceptional marketers. But,…
KPS Digital Marketing – Social Media Marketing 2019: Top 100 Influencers
Using Buzzsumo’s influencer identification tool, KPS Digital Marketing assembled their list of the Top 100 Influencers of 2019, and Brian Solis came in as #25.
