Studying the impact of innovation on business and society

Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

Crossing the Experience Divide: Creating positive, lasting experiences is a crucial mandate for any brand

The Technology of Us I’ve been in the technology business for a long time and what I can tell you is this: Technology enables us to invent new products and services at rates that humans never before experienced. Whatever the next big thing is in tech doesn’t matter as much as the fact that anyone today has the power to disrupt entire industries with a single, smart idea. In fact, resilient companies, whether they’re startups or they merely acting like…

Untethered From Tradition: How I Got Here

Untethered From Tradition: How I Got Here

I didn’t set out to be an author, speaker or digital analyst/anthropologist. It just happened over the years. When I was younger, I studied economics and journalism. I actively experimented in online marketing. I was also a musician/songwriter. So, how did I get here? I spent some time with my friends over at Onboardly to answer just that. I’d like to share the transcription of our conversation with you here… The Freedom to Experiment 1. You’re a best selling author,…

CITY A.M.: Who to follow on LinkedIn in 2015

Harriet Green with CITY A.M. pulled together a list of 5 business leaders to follow on LinkedIn. Among them is Brian Solis, Jack Welch, and David Edelman. BRIAN SOLIS, ALTIMETER GROUP An article by this digital market analyst, 25 Technology Trends for 2015-2016, is currently the most read piece on LinkedIn’s Pulse, with almost 300,000 views. Solis believes that the importance of cyber security will keep growing this year, and that YouTube, Vine and other video platforms will create a…

Brian Solis and Shaq to Once Again Share the Stage at Brand Innovators #CES2015

Brian Solis and Shaq to Once Again Share the Stage at Brand Innovators #CES2015

Brian Solis and Shaq slam dunked their appearance at SXSW in 2013. Now they’re set to repeat their shenanigans at Brand Innovators in Las Vegas on January 5th, 2015. The duo will hit the stage at 1:30 and discuss life after the NBA and how to build a sustainable personal brand. Press are welcome to attend. Please contact Alex or Paula for information. Brian will take the stage once again at 5:10 to deliver the closing keynote, MegaTrends: Everything You…

The Future of Everything? It’s About People Connecting with People

The Future of Everything? It’s About People Connecting with People

These last few years have been an interesting ride. As fun as it has been, it is the next few years that will be the most telling and also transformative if all goes according to plan. As quickly as time flies, it’s important not to lose sight of the things that remind us of why we’re on this path together. I recently stumbled across a conversation with Eric Jacobson in which I shared what was driving me at the time…and…

Russel Brand and Brian Solis to Take the Main Stage at SXSW 2015

Russel Brand and Brian Solis to Take the Main Stage at SXSW 2015

SXSW announced the first round of Convergence Programming for the 2015 festival, including an interview with Russell Brand and a panel with Brian Grazer. Categories that fall under the umbrella of Convergence Programming include SXSW Comedy, SXsports, Future of TV, Digital Domain, a variety of different meet-ups and the Featured Sessions. While Convergence Programming happens throughout the entire week of SXSW, Convergence Day — where Interactive, Music and Film overlap — will occur on Tuesday, March 17. Thus far, Featured Sessions include a panel…

Shel Holtz: The customer has spoken – Every employee must be socially engaged

Shel Holtz is a leading expert on employee and customer engagement and in this compelling article, he demonstrates quite convincingly the need to invest in engagement and new technologies to compete in the digital economy. Among the many stats and thought leaders Holtz shares in his work, he also featured the recent research by Brian Solis and LinkedIn on . Excerpt: Employees who are socially engaged “are more likely to drive greater lead generation, cultivate innovation, and yield top talent,”…

Skully Systems is About to Change How We Drive

Skully Systems is About to Change How We Drive

Skully Systems changed my life and I don’t say that lightly. I’m a motorcycle enthusiast. I’m also a father. Most of the time my bikes stand proudly in my garage showcasing their beauty for an audience of one. I ride on occasion, usually an exceptional opportunity that manifests in the form of weather, stress and guilt. But even then, as I get older, the rides become less frequent, shorter and less ambitious. With the AR-1, Skully is going to change…

The 6 Pillars of Social Commerce [VIDEO]

In April 2012, I wrote a piece that explored online social behavior and its impact on commerce and decision-making. The work was inspired by a series of studies based on the work of Robert Cialdini that identified six universal heuristics that shoppers use to make decisions. The importance of social psychology can not be overstated. This branch of psychology deals with how people think about influence and how individuals relate to one another. The social economy is shaped by how…

TechRepublic: 9 social media trends to watch in 2015

TechRepublic’s Erin Carson examined some of the biggest trends for social media in 2015. Brian Solis added his thoughts on how to make it matter again… Excerpt: “This is where marketing and social and the future of all of this stuff really have a tremendous opportunity to take a step back and understand what it is we’re trying to do in the first place, and how we can add value in order to take value from each of these platforms,”…

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