via Roy Edwards, Enterprise Times Salesforceās State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change. Research from Edelman points to business as a āstabilising force,ā while institutions like government and media are eyed with increasing suspicion. Given their inherent opt-in nature, transactions are at risk without a baseline of confidence that…
Corporate Leaders are Missing Important Digital Skills
Writing for Learning Solutions, Pamela Hole explores the rising digital divide in the C-Suite. In fact, fewer than a third of digital leaders rate themselves as āeffective in digital acumenā according to theĀ DDI Global Leadership Forecast. This gap is bad for business. āThe worldās most digitally mature companies lead all other companies in value creation. They also have proved much more resilient during the crisis,ā research by theĀ Boston Consulting GroupĀ found. ForbesĀ underscores the need for leaders to become digitally savvy: āExecutives…
Why Web 3.0 Will Rewrite the Business Playbook: An Interview withBrad Howarth, CMO Australia
Original article written by Brad Howarth, CMO What an extreme honor it was to visit Melbourne and Sydney after all this time. Following my presentation at the Salesforce Retail and Consumer Goods Industries Summit, I met with my new friend Brad Howarth of CMO Magazine. Over the course of one hour, we explored everything from the future of brands, the new role of marketing in 2030 organizations, and of course, the rising world of Web3 (Web 3.0), the next iteration…
Technology, Adaptation, and the Future of Employee Experience with Nathalie Nahai
My dear friend Nathalie Nahai invited me on her popular podcast, The Hive, to discuss her new book and the future of tech, resilience, and leadership. I’d like to share that conversation with you here. Today I speak with the inimitable Brian Solis, a world-renowned digital anthropologist and futurist. An award-winning author and global keynote speaker, Brianās research, advisory and presentations humanise the relationship between disruptive innovation and its impact on institutions, markets and societies. He not only helps audiences…
Brian Solis to Keynote the International Council for Shopping Centers (ICSC) Conference in DC, September 2022
Brian Solis has been recruited for a second time in two years to keynote the International Council of Shopping Centers (ICSC) event. This time, Brian will share his vision for hybrid retail and the marketplaces industry. The event will take place September 14-15, 2022 in National Harbor, Maryland. To learn more about the event, please click here.
The importance of retail experience design; Designing a valuable retail experience
via Lauren Mathews, LEAP Author Lauren Mathews explores the importance of total experience innovation in a hybrid world. Solis’ book, X: The Experience When Business Meets Design, couldn’t be more timely. In her article, she writes… 90% ofĀ purchases are researched onlineĀ before being made in-store. Customers expect a memorable experience when shopping in stores. A retail store experience brings a brandās story and values to life. But retailers canāt rely on Instagrammable moments and digital screens alone to make their stores…
The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World
Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3.Ā Conceptually, Web3 is a decentralized, permissionless, trustless internet experienceānot requiring the support of a trusted intermediaryāthat employs peer-to-peer interaction and meritocracy to put power and ownership in the hands of individuals rather than centralized entities. Itās envisioned as a digital space where services are operated, owned, and improved upon by communities of users.Ā Concretely, Web3 is a new…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on theĀ Blazing Trails podcast, marketing guru Seth Godin and…
The big questions brands should ask before they jump Into Web3, NFTs, and the Metaverse
Video shot at The CMO Club Innovation Forum in West Hollywood, Calif. If you’re given the choice between being a consumer or a stakeholder of your favorite brand…, which would you choose? This is an important consideration for brands in the next web. Oftentimes brands and businesses in general think transactionally. Since the pandemic the digital transformation led to the digitalization of a lot of touchpoints in a customer journey. But if you think about that, whereāre digitalizing the analog…
Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web
Originally published in Forbes My dear friends Chris Heuer and Kristie Wells asked me to open Web 3.1, a new unconference series they founded. The goal of the event was to explore ways to deliver the promise of web3. This article is inspired by the research that went into my presentation and the conversations that followed. You can watch the presentation here. Since October 2021, Google Trends data shows that āweb3ā as a search term started to take off. The…
