Brian Solis was chosen as one of the top content marketing influencers to follow in 2017 because of his work studying disruptive technology and its impact on business.
Associations Now: Report– Influencer Marketing is on the Rise
Brian Solis, a principal analyst at Altimeter Group, conducted a survey of 100-plus marketers and brand strategists…to get a detailed look at where the influencer market stands today and how it may look in the future.
TechDigest: Samsung report warns businesses to âwake upâ to digital technology
Brian Solis, commenting on the immediate need for businesses to embrace digital technology: âWe are looking at a future in which companies will indulge in digital Darwinism, using IoT, AI and machine learning to rapidly evolve in a way weâve never seen before.â
Facebook is Becoming a Social Operating System for Human Beings and Robots
At f8 2017, Facebook aims to become your social network for reality, augmented reality and virtual realityâŠreally. In the heart of Silicon Valley, Facebook once again hosted its highly-anticipated developer conference, which, for the record, appeals to anyone who follows, designs for, or uses the worldâs largest social network. Drawing an estimated 4,000 attendees from all around the world, Facebookâs news blurred the line between reality and virtual reality and human and robot engagement for users in their personal and…
CBC News: Uber at Crossroads, Brian Solis Warns of Trouble Ahead
In a recent CBC News article on the rideshare app’s ongoing troubles, Brian Solis declares Uber’s brand ‘is at a crossroads.’
Culture is Either the Roadblock or Highway to Innovation – We Need Leadership not Management
After studying customer experience, digital transformation and innovation for so many years, I’ve found that the next big thing in business (r)evolution is culture. The other most interesting thing I’ve learned is that while businesses are readying or investing in change, the definition of meaningful culture is elusive or inconsequential. Yet, company culture is either the number one catalyst or inhibitor to progress. Culture needs a champion. As Peter Drucker once famously said, âCulture eats strategy for breakfastâŠâ Like most aspects in business, management…
CIO from IDG: Why tech companies are uniting to fight Trumpâs immigration ban
As a leader in the tech industry, Brian Solis opposes Trump administrationâs immigration ban, stating, âMr. Trumpâs incredibly ignorant ban on human beings who reside in different parts of the world impacts scale and expansion of innovative companies not just in Silicon Valley, but in every technology hotspot around the United States of America.â
Post & Parcel: The Golden Shot
Pitney Bowes Software Vice President for Continental Europe, Marc Hirtz, writes about the print industry’s golden opportunity, its time of digital transformation, which Brian Solis defines as âthe realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy.â
MarketingTech: Itâs time for influence to evolve — Welcome to Influence 2.0
As influencer marketing evolves, Brian Solis continues to analyse the data, evaluate the current practice and predict its evolution. He says, “Influence 2.0 is an incredible opportunity for marketers to think differently about customer experience to fast track the inevitable changes that digital business presents. Marketers must reimagine their role as a central driver of organisational change, output, and impact by connecting with customers in more genuine and useful ways and channels they trust and value.â
TeleTech: Solving for X — Why the Future of Business is Experiential
For this executive strategy journal, Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive.
