Kerry Flynn, Mashable Social media, once the name we gave for a platform like Facebook, has become quite difficult to define. Even Facebook and Twitter don’t typically refer to themselves as social networks â at least not exclusively that.A newly released infographic might just help us grasp the social media landscape: “The Conservation Prism 5.0.” SEE ALSO: Admire the beauty that is Instagram’s art gallery at Cannes Brian Solis, an author and digital analyst at Altimeter Group, first launched the aptly-named…
Martech Interview Series: Interview with Jason Hemingway, Chief Marketing Officer at Thunderhead
I read a Brian Solis blog recently on AI, he said, âAI represents an opportunity to introduce intelligent, scalable engagement and more personalized experiences to help customers accomplish tasks or solve problems while also improving overall satisfaction.â I couldnât put that better myself.
Networks Asia: Has your digital transformation truly boosted productivity?
âDigital transformation isnât a trendy moniker to signify an increase in technology investment,â says Brian Solis, principal analyst at Altimeter. âItâs a renewed focus on the customer and the human side of business.â
TheStreet: Brian Solis on Starbucks’ New AI-Powered Coffee Suggestion Tech
In this recent TheStreet article, Brian Solis comments on Digital Flywheel, a new AI-powered technology that Starbucks is using to suggest products to its retail customers. According to Solis “Starbucks is one of the best companies in the world that connects brand, user and consumer experience between digital mobile and the real world.”
Is Retail Dying or is it Time for a Renaissance?
Guest post from Michel Lewis (@BizMike), founder of RoomSignal and long-time friend of Brian. Retail is dead. Heard that phrase before? For the last decade we have watched as digital companies like Amazon & Netflix received much of the credit, for putting brands like Borders and Blockbuster out to pasture. Poor stock performances and gloomy headlines about the death of retail only fuel reports about the demise of brick & mortar stores. For many retail brands like Nordstrom and Target,…
Conversation Prism 5.0: The 2017 Social Media Universe in One Infographic
Social media continues to reshape our world and how people connect, discover and share. While some argue that we should drop “social” from the moniker and simply call it “media,” the reality is that social media is only spreading, evolving and becoming more pervasive in our life and work. Every few years, I partner with JESS3 to capture the state of social media visually. The challenge is always great in that social networks and apps come and go, but over…
Content Magazine: Why your website sucks
Brian Solis, principal analyst and futurist at Altimeter (the digital analyst group at Prophet), is an award-winning author and sought-after keynote speaker. Solis has worked with many leading brands, start-ups and celebrities to help them develop innovative digital strategies for a 2.0 culture. Here he talks to Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites suck.
Content Standard: Can Systems Thinking Help You Think Like a CMO and Drive Marketing Innovation?
Technology futurist Brian Solis developed a framework that he calls the âWheel of Disruption.â I strongly encourage any marketer whoâs feeling overwhelmed to take a deeper dive into it, but hereâs the fundamental idea: In the field of marketing, there are disruptive technologies that come along and disrupt everything else.
A Real-Time Conversation About AI and the Future of Work
 I recently had one of the most fast-paced, fun and provocative conversations I had in a while. It wasn’t something that happened in IRL. Instead, this real-time conversation took place on Twitter.  Organized by Cognizant and Pega prior to #Pegaworld, I joined Ben Pring, author of What To Do When Machines do Everything as well as Cogizant and Pega executives and AI/FoW experts on Twitter, to discuss the unfolding reality of  AI and its role in the future of work. And, more importantly,…
Why your website (and CX) suck and how to better engage digitally-savvy consumers
I recently had an opportunity to speak with Juliet Stott of Content Magazine about the impact digital has had on marketing, how customer experiences can help marketers differentiate their brands, and why websites in general, suck. It was such a fun and revealing conversation, that I wanted to share it with you here. I hope it helps you! Content: What has been the greatest disruption to marketing, and what impact has it had on the industry? Brian: Social is one of the disruptions,…
