Every day when you get to the office, there is a surmountable volume of work that greets you. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing, meetings, marketing and sales planning to fill the pipeline. It’s all in a day’s work. But what if one day you woke up and noticed that the volume of work was notably less? I’m sure you’d be relieved for a bit. But then each day,…
Boldly Go: The Confluence of Digital Transformation, Innovation, Culture and Experience
There are almost too many technology trends to track these days and it’s only getting more complicated to keep up. At some point, one must focus, dive deeper and learn. This year, I’m centering my research and speaking on a few different but complementary areas: Corporate Innovation Digital Transformation Digital Culture/Culture 2.0 X – Experience Design Recently, I had the opportunity to present a combination of all of the above at the RocketSpace Corporate Innovation Summit hosted by Docusign. It…
Irish Tech News: How To Divorce an Influencer? Sunsetting Your Influencer Marketing Programme
At the heart of the transformation, as well documented in this Influencer 2.0 report by Brian Solis (with Traackr), the process is about moving from a brand-centric to a customer-centric approach.
I was supposed to write about Apple’s new show ‘Planet of the Apps,’ Instead, I wrote about @GaryVee
This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that aims to help entrepreneurs bring their ideas to life and also transform them into budding businesses that change the world is important. The show features Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk. I’ve had the privilege of working with this crew (except…
The New Kodak Moment = That Moment When You Lose Market Relevance
“You press the button, we do the rest.” These are the touching words of Kodak’s first advertising slogan. Coined by George Eastman, Kodak’s iconic founder in 1892, this tagline almost seems relevant 120 years later. Almost. There was a time in history where uttering those words evoked an emotional sense of nostalgia. Now, unfortunately, the Kodak moment represents that moment when executives fail to realize how consumers are changing and how markets will ultimately evolve in new directions without them….
Marketing Land: 10 Common Mistakes Companies Make with Mobile
Brian Solis, author and principal analyst at Altimeter, a Prophet company, asserts that “thinking about mobile as a bolt onto the web experience and not designing for micro-moments and mobile-only journeys” is another mistake marketers make.
CustomerThink: Reimagining Retail – Why Experience Is the Key to Survival
No one understands the business imperative of creating meaningful experiences better than Brian Solis, futurist and author of X: The Experience When Business Meets Design.
Small Business Trends: 11 Tips to Save Your Retail Business From Extinction
Brian Solis gives an overview of the top trends that retail businesses can use to survive and thrive in today’s environment.
Nomiku: An Evening with Brian Solis and Friends!
Recently we gave you a preview into the scintillating sous vide life of Nomiku, with a FB live with Brian Solis and two of his good friends cooking some of their amazing sous vide dishes.
Mirror: 10 Concerts Facebook meme – Why you should steer clear of the popular status update game
Brian Solis, principal analyst at cyber security firm Altimeter, warned that hackers can use this technique to access everything from your password to your financial information and more.
