In this recent REwired blog post, Jason Frazier calls for the mortgage lending industry to focus on customer experience. Frazier suggests lenders adopt Brian Solis’ concept of Experience Architecture, a holistic approach to customer experience.
SugarCRM Blog: A Recap of the CRM Evolution 2018 Conference
This recent blog post from SugarCRM Blog recaps CRM Evolution 2018, a conference for the customer relationship industry which took place April 9–11. Among the highlights: Brian Solis’ keynote presentation, “Designing Customer Experiences that Matter to a New Generation of Accidental Narcissists.”
CNET: Brian Solis Weighs in on Congressional Scrutiny of Tech Giants
In this recent CNET article on congressional scrutiny into Facebook and other tech giants, Brian Solis weighs in on the coming reckoning for Google. Solis tells CNET, “It’s overdue. Google knows more about you than Facebook ever will.”
The Marketing Insider: Brian Solis on Creating Peak Customer Experiences for Your Brand
This recent article from The Marketing Insider outlines three key things shared by companies who excel in customer experience: A connected culture, data driven, and starting with a human connection. On the subject of human connection, Brian Solis weighs in on the importance of customer experience in defining a brand.
VendingMarketWatch: Highlights from NAMA Show 2018
This recent article from VendingMarketWatch recaps key takeaways from NAMA Show 2018, a yearly event for the convenience services industry. Among the highlights of the event was a keynote address by Brian Solis, who spoke on the subject of disruption.
Moonshot: Brian Solis on the Role of Fear in Digital Transformation
This recent blog post from digital consultancy Moonshot examines the role that fear plays in digital transformation. The post cites The Digital Change Agent’s Manifesto–Brian Solis’ report on the human factors of digital transformation–which underlines how fear can hold back digital change in an organization.
CIO: Brian Solis on Corporate Culture and Digital Transformation
This recent CIO article examines the challenges facing Axis Capital, an insurance firm in the midst of a major technology overhaul. The article cites Digital Culture Challenge–an influential report by Capgemini and analyst Brian Solis–which found that corporate culture is perceived by employees as a major impediment to digital transformation.
Wakabayashi Insider: 7 CX blogs worth reading
Digital strategist Dennis Wakabayashi has selected Brian Solis’ blog as one of his “7 CX blogs worth reading.” Wakabayashi describes Solis as “a thought leader in the use of social media in marketing” and “a sought-after speaker in the relationship between technology and people.”
L’Agenzia Di Viaggi: Brian Solis on Digital Darwinism in the Hospitality Industry
This recentL’Agenzia Di Viaggi article looks at the new report from Altimeter Group and Sabre on the impact of Digital Darwinism on the hospitality industry. According to Altimeter Group Principal Analyst Brian Solis, hospitality companies must now provide a similarly seamless customer experience to leading digital companies like Uber, Tinder, and Dollar Shave Club.
Crimson Hexagon: Our Favorite Artificial Intelligence Articles of Q1 2018
Market research firm Crimson Hexagon recently posted their top 8 artificial intelligence articles of Q1 2018. At the number five spot, a recent SAS interview with Brian Solis on the subject of AI marketing.