B2B marketing agency Exo B2B has selected Brian Solis as one of 2018’s Top 30 Marketing Influencers. The agency’s list is based in part on a survey of 2017 rankings and the agency’s 10 indicators.

This recent blog post from digital marketing agency One North outlines the importance of the “3 P’s” (Performance, Personalization and Participation) in the modern digital experience. The post is inspired by Brian Solis’ keynote presentation at B2B Marketing Exchange 2018: “Humanizing The B2B Decision-Making Journey.”

This recent MarTech Today article examines both the costs and benefits of using AI in marketing. While AI can greatly increase the volume of customer interactions, it can do so at the expense of quality. According to Altimeter Principal Analyst Brian Solis, winning companies “begin with the insights that matter to customers and the outcomes that matter to the business.”

In a recent ANA Magazine article on the rise of animation in digital advertising, Brian Solis advocates for content that is tied to “human empathy, strong storytelling, and brand values.”

This recent Demand Gen Report article on the importance of personalization in B2B brands includes excerpts from Brian Solis’ keynote presentation at B2BMX 2018. In his remarks, Solis points out that B2B customers are now expecting B2C levels of personalization.

On Episode 10 of the Evolving Digital Self Podcast, Brian Solis talks to host Dr. Heidi Forbes Öste about maintaining humanity in an evolving digital landscape.

In this Emarketing.fr interview, Brian Solis speaks on digital transformation in the world of marketing. As Solis puts it, marketing is overdue for transformation: “It is not a question of stopping marketing, but of completely reinventing its practices to match modern consumer practices . But that’s not the way we’re going at all! At university, education has not changed in years. And then, companies, agencies … all these structures continue to promote so-called traditional marketing, without seeking to explore new ways.”