Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.

Excerpt:

“The most progressive retail brands are very customer-centric,” Solis said. “They aren’t just looking at the traditional customer journey; they are redesigning the customer experience for the new, hyperconnected customer.”

Full article at CMO.com