In a cleverly written International Policy Digest (IPD) article (“Don’t Tell Us How To Make Watches”) that is ultimately about the importance of innovation and a forward thinking, growth driven mindset in the corporate environment, authors Munr Kazmir and Brooke Bell enjoy mentioning the shortsighted folks and companies that missed out on major success and profits due to limited thinking. The piece begins with two key quotes that introduce the theme, including this from Solis: “We are looking at…
Thrive Global: Brian Solis Wants To Help You Manage Tech Addiction
Thrive Global, the new media property from Arianna Huffington, explores Solis’s new book Lifescale: How to Live a More Creative, Productive, and Happy Life. Marking a departure from his previous seven books, Solis’s new book asks the question, “What’s gone wrong with our ability to focus and maintain mental clarity?” More importantly, it examines what we can do about it. Solis explains, “the timeline of our deteriorating focus syncs up with the rise of tech addiction, the anxiety and depression…
Brian Solis Was Among The Luminaries Appearing at SXSW 2019
In a Hackernoon.com piece called “SXSW 2019 Ultimate Guide to the Panels, Popups and Parties,” Solis is listed third in the Tech & Media Visionaries section after Arlan Hamitlon and Bozoma Saint John. The other luminary categories included Celebrities, Bands, Politicos, and Possible Surprise Appearances. Solis’ 2019 Presentation, “Lifescaling: A Journey To Find Balance and Spark Creativity in an Era of Distraction,” doubled as a launch for his new book. Read the entire article here: https://hackernoon.com/sxsw-2019-ultimate-guide-to-the-panels-parties-performances-9c1c9f25c599
Brian Solis’ “The State of Digital Transformation” Report Reveals The Secret to Innovation
The latest edition of Brian Solis’ “The State of Digital Transformation” report reveals that less than half of all businesses are really mapping out their customer’s journey and understanding how to connect with them. But in light of data breaches, privacy concerns and negative perception around tech, it has become even more important to understand the modern consumer’s behavior. Solis examined how brands are evolving to reflect today’s society and adapting to the latest technological shifts. He says: “This year…
Brian Solis Mentioned In Article About Digital Transformation on German-based Digital Library Springer Professional
Solis is referred to in an article by Anne Steinbach on the site of Springer Professional, a digital library for professionals in business and technology. In a paragraph that begins with the words “Disruptive Technologien,” she writes, “Brian Solis, Autor und Zukunftsforscher des Marktforschungsinstituts Altimeter, hat die digitale Transformation analysiert und bereits zum fünften Mal in Folge Trends identifiziert, worauf sich die Digitalszene in den kommenden Monaten einstellen sollte. Das Ergebnis ist die Digitalstudio “State of Digital Transformation.” Read the…
Brian Solis Quoted In Linked in Article About Frictionless Experiences and Their Impact on the Fitness Industry
A large set apart quote by Solis is a highlight in a LinkedIn article by Kelly Card, Senior Vice President of Partner Relations at ABC Financial, called “Frictionless Experiences: What They Are and How They Will Impact the Fitness Industry.” Card’s premise is that customer expectations have shifted in the digital age towards frictionless experiences via direct money transfers and mobile financial transactions. She believes this trend will change everything about the fitness business. Solis’ quote early in the article…
Savvy Business Leaders Podcast – Futurist Brian Solis on Reinventing Field Service Management
In this episode of the Savvy Business Leaders podcast series, host Bill Detwiler talks field service management with Brian Solis, Principal Analyst and Futurist at Altimeter Group, and Paul Bean, CEO of Mining Worldwide at Sodexo. Companies use field service management whenever they deliver products or services offsite. In part one, Solis explains how disruptive technologies are enabling connected field service and unlocking new business models. Then, we’ll learn how Sodexo is harnessing these technologies to make early, informed, and holistic decisions.
MTA Martech Advisor – What’s Going to Keep CMOs Awake at Night in 2019
From Mediocrity to Growth
Brian Solis is Principal Analyst at Altimeter Group. According to Brian, the right strategy, combined with emerging technologies like AI and machine learning, positions marketing as an “enabler for total CX.”
Here is Brian’s prediction:
“If I could offer any advice to CMOs, it would be to swap out the ‘M’ for a ‘G.’ Legacy marketing is an endeavor toward building relationships upon a foundation of mediocrity. Instead, the ‘G’ represents an opportunity toward growth.
In an era of AI and machine learning, in combination with an open mind and a focus on the entire customer journey, the role of marketing can finally deliver customer experiences that meet or exceed modern customer expectations.
Doing so moves the purview of marketing beyond the top of the funnel and positions it as an enabler for total CX. And that makes marketing a partner in business growth and a partner to CEOs, boards and shareholders.”
KPS Digital Marketing – Social Media Marketing 2019: Top 100 Influencers
Using Buzzsumo’s influencer identification tool, KPS Digital Marketing assembled their list of the Top 100 Influencers of 2019, and Brian Solis came in as #25.
The Marketing Centre – The Marketing Centre book club: Essential summer reading
Digital analyst, sociologist and futurist Brian Solis scans the horizon to see what’s next for businesses. Solis doesn’t just explore trends and theories, but offers his vision as to how you can get ahead in uncertain times.
Why Jason chose this book: “Though this was written in 2013 I still think it’s very relevant today. It talks about the ‘dynamic customer journey’, and how every consumer touchpoint on that journey adds or subtracts from the overall customer experience.
“Given that context, it strongly recommends that as a business you need to ‘innovate or die’ with clear priorities on what to address. Solis has written three other books on innovation and consumer trends. ‘What’s the future of business’ is his second one, and he has written two more subsequently expanding on his work. So depending on your knowledge on the subject area, you could start at a different point in Solis’ bibliography.”
