Solis explains how organizational models in modern companies are outdated in a Wall Street Italia article by Alessandro Piu, whose premise is that the employee experience is as important as the customer experience but has been neglected by companies so far. Translated into English from Italian, the author writes, âThe problem was immediately framed by Brian Solis: âThe organizational models that we find today in companies have been designed in a non-digital age and for non-digital contexts. The mistake that…
Brian Solis Discusses Key Concepts from âLifescaleâ in Wray Ward Article On Emotion in Marketing
Three illuminating quotes from Solis, including several that reference concepts on his âLifescaleâ book are used by John Mader, Wray Ward VP, Director of Connections in his article on the Wray Ward site titled, âEmotion in Marketing: Five Thoughts.â Under the fifth subhead âYou can take a good thing too far,â Mader writes, âDigital anthropologist and futurist Brian Solis says app developers are manipulating our emotions to keep us on our devices, disconnected from reality, distracted and, ultimately, from doing…
Brian Solis Quoted In A Mycustomer.com Article On Pros and Cons of Companies Abandoning Social Network Marketing
Solisâ insight into digital marketing trends provides an invaluable perspective to an article on Mycustomer.com by Managing Editor Neil Davey about the cosmetics firm Lush closing its social media accounts â and the arguments that event has triggered, pro and con, about companies abandoning social networks. The article later mentions that UK High Street chain JD Wetherspoon announced last year that they would be closing their accounts. Statements from both companies express their displeasure at social mediaâs influence on society….
Digital Adoption Hub Calls Brian Solis One Of Their 10 Digital Transformation Influencers You Should Know About
In naming Solis to their list of top 10 transformation influencers, Digital Adoption Hub, a portal that highlights the most interesting information on the topics of digital adoption and digital transformation, says, â(Solisâs) book âX: The Experience When Business Meets Designâ captivates audiences across the world, and Brian continues to share his experiences with many international keynote speeches.â DAH continues, âSolis has fully grasped the rise of digital transformation, appreciating and understanding its importance in ways others can only dream…
The Dynamic Future of Senior Living
Solis and fellow futurist Mike Walsh discuss the revolutionary future of senior living in an article spotlighting their unique individual views on a variety of related topics. According to Solis, the senior housing providers that âactively try to put themselves out of businessâ will be the most successful in 20 years. From voice tech to AI to robotics, technology is having an impact today and will have an even greater effect in the near and distant future, Solis believes. âAll…
Brian Solis Referenced In A Little Black Book Piece About Nightmarish Digital Trends
Solisâ concept about the way our devices are compromising us is referenced in an insightful piece by Geometryâs Richard Wise (on the Little Black Book website) about nightmarish trends gleaned at SXSW 2019 called âWe Have Met the Enemy and He is Us.â The paragraph about Solis states: âDigital anthropologist Brian Solis reports that an astonishing 41% of Americans have had an accident relating to our use of smartphones: people walking across the road glued to their phones; texting while…
Solis Named One of WalkMeâs 13 Digital Transformation Experts to Follow
Digital Adoption Platform (DAP) pioneer has named Solis one of their 13 digital transformation experts to know and follow. In addition to a brief summary of his career and digital industry activities, the article mentions that âhis writing focuses on technologyâs impact on humans, business and society to help executives gain new insights and perspectives.â WalkMeâs DAP enables the creation of on-screen sequences that guide and engage users through digital experiences. WalkMeâs context-intelligent, AI-powered algorithm ensures that users receive the…
Brian Solis Quoted In Entrepreneur.com Article On The Business of SXSW
A Solis quote about the reasons for the ongoing success of SXSW appears in an Entrepreneur.com article by Carlos Gil titled âBreaking Down the Business of SXSW: How This Global Cultural Festival Rakes in Cash While Churning Out Opportunities for Those Who Make the Most of It.â Solisâ words appear upon Gilâs reflection on âwhat makes this festival so successful and inspiringâ after attending the 2019 event. Solis is described as an author, digital analyst, anthropologist and futurist, as well…
Brian Solisâ âLifescaleâ Hits the 800-CEO-READ Business Bestsellers List for March 2019
Solisâ âLifescale: How to Live a More Creative, Productive, and Happy Lifeâ is on the list at #20. Each month, 800-CEO-READ compiles a list of their top selling business books. They are featured on their site, within their weekly Keen Thinker Newsletter and syndicated through various national publications. Read the entire article here: https://inthebooks.800ceoread.com/bestsellers/articles/800-ceo-read-business-bestsellers-for-march-2019
Marketing Magazine says, âWhen Solis speaks, the market listens.â
In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solisâs latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, âWhen Solis speaks, the market listensâ and goes on to quote Solis as saying, âhuman-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…
