Diginomica co-founder Jon Reed digs into Solis’s annual report on digital transformation and questions if the term has become bloated and meaningless. Reed asked Solis, “What is sticking to the wall when we peel back the digital transformation hype? What is different this time around? Or is this just change management in a different garb?” to which Solis gamely replied, “I’m the first to say that “digital transformation” as a buzzword has reached eye-roll status. It is indeed a catch-all…
Why Innovation Is Key To Engaging “Generation C”
Retail TouchPoints (RTP), the premiere online publishing network for retail executives, conducted an exclusive Q&A with Solis before he delivered a keynote address titled “From Iteration to Innovation: How Top Brands Are Surviving and Thriving in Digital Darwinism” at the 2019 Retail Innovation Conference. Believing that using smartphones “rewires your brain to essentially move faster, makes you a lot less patient, and has created a lot of ‘accidental narcissism,” Solis revealed why it’s so vital for retailers to keep up…
Mount Bonnell Media Interviews Brian Solis at SXSW 2019
An interviewer from Mount Bonnell Media serendipitously ran into Solis at SXSW 2019 and this encounter soon led to a brief but impactful interview about the inspiration for Lifescale. Solis introduces himself and explains that he’s helped launch over a thousand startups and had three startups of his own in addition to his research career. He then discusses the distractions inherent in the world of social media and messaging apps. He says, “We think we’re getting a lot done, but…
Brian Solis Quoted in CNET SXSW Preview Article Coinciding With International Women’s Day
Solis is quoted in a CNET article by Erin Carson titled “SXSW 2019 Embraces #MeToo As International Women’s Day Kicks Off.” The piece highlights the fact that the music-film-media festival has a slate of sessions and panels that deal with diversity and inclusion, including a total of 50 sessions with “women” in the title and 20 more with “diversity.” They have names like Women in the World of Venture Capital, Diversity is the New Superfood, Black Women in Entertainment: The…
Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article
Solis is quoted in reference to a successful Coca-Cola marketing campaign in an article by Tiisetso Maloma on the South African website Biz Community called “The Two Most Important Quotes in Marketing – Becoming and Authority and Expert in Customers’ Eyes.” The article reads: “In 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA. The campaign is a success because it leaves people feeling something…
Brian Solis Photo Appears In Hawaii Public Radio Preview Of A Hawaiian Music Artist Participating in SXSW 2019
A photo of Solis conducting the keynote at SXSW 2018 appears in an article by Hawaii Public Radio’s (HPR) Noe Tanigawa interviewing luminaries about Hawaiian participants in the 2019 event, including the state’s lone musical representative, ukulele virtuoso Taimane. The photo’s caption reads: “Digital analyst Brian Solis studies disruptive technology and its impact on business. He delivered the keynote at SXSW 2018. The article features Q&A with Phil Tripp, SXSW’s Senior Market Development Manager for Australia, New Zealand and Hawaii;…
Brian Solis Listed In SXSW Interactive 2019 Session Guide
A Linkedin preview piece called “Your SXSW Interactive 2019 Session Guide” by marketing and strategy leader David Berkowitz mentions friends and innovators attendees should not miss, including Solis’ featured session on March 12 at 11 a.m. Read the entire article here: https://www.linkedin.com/pulse/your-sxsw-interactive-2019-session-guide-david-berkowitz/
Brian Solis’ Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas
Solis’ article “Marketing and CX Enter the Age of Machine Learning, But Are Businesses Ready” is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called “What’s Trending: Ideas to Inspire Your Content Marketing.” Solis’ article is at #10 on a list of “What Marketers Were Reading and Sharing Most This Week.” Kears introduces it by writing, “We wrap up this week with an interesting read from Brian Solis on machine learning and how…
Brian Solis Discusses “Lifescale” On Daily Video Podcast “Digital Trends Live”
Solis had the opportunity to discuss his book Lifescale: How to Live a More Creative, Productive and Happy Life during an interview with Greg Nibler of the daily video podcast Digital Trends. He spoke about his background studying disruptive technologies and their impact on business and markets and the irony that somewhere along the way, he fell victim to those technologies. Lifescale, he explains, is about getting back on the path to focusing, breaking distractions and better routines…
Brian Solis’ Report “The State of Digital Transformation 2018-19” Is Referenced in Enterprise Irregulars Article on Digital Transformation
In a dense, fact filled Enterprise Irregulars article titled “Digital Transformation’s Missing Link Is Zero Trust,” author Louis Columbus mentions Solis’ “excellent” report, “The State of Digital Transformation, 2018-19 Edition,” to support his conclusion that digitally transforming any business with the with the customer first leads to greater growth. Before discussing some of the challenges inherent in achieving effective digital transformation, he includes a graph that Solis included in the report as well: Read the entire article here: https://www.enterpriseirregulars.com/134893/digital-transformations-missing-link-is-zero-trust/
