Brian Solis is featured among seven top tech leaders in a Digitalist Magazine ebook called āTales From Tech Unknown: Extraordinary Stories From Tech Leadersā by Ursula Ringham. It is designed as an introduction to the people she deems āinspired leadersā whose vision for the future will lead businesses through digital transformation and beyond. Solisā page in the book (17) is in a section called āPromoting Productivity in a Distracted Age.ā His opening āpull quoteā is āWe have to understand whatās…
BlueLeadz Selects Brian Solis as One of the 10 Best Tech Thought Leaders You Should Follow on LinkedIn
Solis is one of the ā10 Best Technology Thought Leaders You Should Follow on LinkedIn, was chosen by Blueleads and reported in an article by Claire Cortese. The list is headed by Cathy Hackl, Futurist from You Are Here Labs, and Microsoft Co-Founder Bill Gates. Solisā section identifies him as the āAward winning author of X: The Experience When Business Meets Designā who specializes in disruptive technology and its impact. Cortese adds: āHe focuses on the āfuture of industries, trends,…
Brian Solis Is Quoted Extensively in TechRepublic Article on Big Data and AI
Solis has a lot to say about personalized data, e-commerce and AI in a in a TechRepublic piece by Alison DeNisco Rayome on how big data and AI help online retailers compete in the digital era. The premise is that some brick and mortar retailers are seeking out services that leverage big data and personalization to increase e-commerce sales. Solis draws a unique distinction: āDuring the rise of big data, it was said that data was the new oil. In…
Brian Solis Spotlighted in Meltwater Article on Trend Forecasters
For his article āWhy Marketing and Comms Should Start Working with Trend ForecastersāAnd How to Find the Right Onesā on the Meltwater website, John Boitnott sought out Solisā expertise to illuminate key concepts. Solis is referenced almost immediately in the opening section āWhat is Trend Forecasting?ā As Boitnott writes, āBrian Solis is author of the new book Lifescale and Principal Analyst and Futurist at Altimeter Group. He says itās part art and part science, and not at all precise, but…
Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter
Solis is #4 on Marketer Magās list of 10 marketing influencers you should be following on Twitter. The ten experts are also named as āsocial media influencersā who followers can trust to provide the latest marketing news. They created the list to help people make sense of all the digital marketing information floating around. Of Solis, the article says: āAs a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest…
Brian Solis Is Featured in a Linkfluence Article Of 10 Experts on Leveraging Your Social Data
Guillaume Decugis, CEO of Linkfluence, chose Solis as one of the experts in his article āSocial Media Insights: 10 Experts Share How To Leverage Your Social Data.ā Solis is quoted as saying: āCustomers are connected and mobile-first, and theyāre in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away…
Brian Solis Shares How Innovation Can Transform Your Brand With Retail Touchpoints
In an interview with Alicia Esposito of Retail Touchpoints that appeared on the Salesforce blog, Solis focused on transforming your brand in commerce, marketing, customer service and even holiday readiness. First, he discusses the āexperience economy,ā a phrase coined by Joe Pine and James Gilmore in their book The Experience Economy. Solis said, āToday, your brand is defined by the experiences people have and share, which is completely different than in the past. If people are going to have an…
Brian Solisā Research on Digital Distractions Spotlighted in Archinect Article
Solis is featured in an Archinect article by Sean Joyner titled, āDoing creative work when we are obsessed with checking our phones.ā He writes, āAccording to author Brian Solis, digital distractions are taking a significant toll on businesses, with 36-percent of Millennials and Gen Z workers reporting to spend two hours or more each workday ālooking at their phones for personal activities.ā And while distractions can negatively influence creativity, they can also help propel forward the creative process.ā He quotes…
Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About Creating Memorable Social Media Experiences
In Sean Callahanās LinkedIn article āThe Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,ā Gingiss ā a keynote speaker, author and experience consultant ā offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as āthe Godfather of Customer Experience,ā he mentions Solisā two game changing books that are actually experiences to read: āWhatās the…
Brian Solis and Lifescale Are Referenced In Hubb Blog Article On Changing Industry Conference Models
Solisā new book Lifescale is referenced in a Hubb article by Dan Gingiss (Chief Experience Officer of Winning Customer Experience, LLC) called āThe Old Industry Conference Model is Broken.ā The article focuses on the questionable content of industry conferences due to the methods by which many industry events seek out speakers. Gingiss takes the view that āThe sales team is interested in funding the event with corporate sponsors, so they offer up speaking opportunities as a ācarrotā to those willing…
