A world in search of meaning Introduction Austin brings together the world’s largest festival of innovations every year under the SxSW (South by South West) banner. The entire Austin center is mobilized and thousands of volunteers participate enthusiastically in the organization. This is a major event, unclassifiable and unavoidable. It brings together in one event that lasts 15 days: Conferences on all innovations, be they social or technological. They were divided this year into 25 major themes. A music…
Brian Solis’ SXSW 2019 Keynote Detailed DEFI: La Mode De France’s Un monde en quĂŞte de sens (FRENCH)
Un monde qui se bIpolarIse en quĂŞte de sens Austin rassemble chaque annĂŠe le festival dâinnovations le plus important au monde sous le vocable SxSW (South by South West). Tout le centre dâAustin est mobilisĂŠ et des milliers de bĂŠnĂŠvoles participent avec enthousiasme Ă lâorganisation. Il sâagit dâun ĂŠvènement majeur, inclassable et incontournable. Il rĂŠunit en un seul ĂŠvènement qui dure 15 jours : Des confĂŠrences sur toutes les innovations quâelles soient sociales, technologiques. Elles se rĂŠpartissaient cette…
Brian Solis Discusses Digital Darwinism and The Future of Business On Business2Community
In an article called âCould Your Business Die from Digital Darwinism: Brian Solis Reveals,â Solis discussed these issues with Adam Franklin, an international social media speaker and marketing manager at @Bluewire Media, the Australian based web strategy firm he co-owns. Solis defines digital Darwinism as this era when society and technology are evolving faster than the ability for many businesses to adapt. He says, âWeâre seeing businesses incorporate new technology into the organization, but itâs not just a technology solution….
Brian Solis Is Interviewed On Revoo Blog Podcast People Tell Richard Stuff
Solis was interviewed by Reevoo Founder and entrepreneur Richard Anson, who on his podcast People Tell Richard Stuff tracks down the marketers, businesspeople and characters he admires for a half-hour chat about how they got started, where they’re going and what’s happening in their industry. Solis and Anson covered a wide range of topics: Online/offline mergers and acquisitions (like Amazon/Whole Foods) and the strategy behind them; Why removing beers from the office can be a fatal move; Digital transformation done…
Brian Solis Interviewed By CMO Ahead of His Appearance at Adobe Summit EMEA
In an article called â#MillennialMarketer Live Chat With Brian Solis,â writer Simon Morris, Director, Demand & Content Marketing, Adobe Systems Europe, interviews Solis ahead of his appearance at the Adobe Summit EMEA. At the event, Solis discussed âThe Human API â Plugging into the Source of Human Engagement.â Solis spoke as part of the Innovations and thought leaders track, sponsored by CMO.com. The piece includes an interesting quote about millennials by Solis: âMillennials are different as customers but they’re also…
Brian Solis Tells MyCustomer How To Identify and Establish A Brandâs Moments of Truth
In an article by MyCustomer editor Chris Ward, Solis discusses the elements to consider in the process of establishing a brandâs moments of truth. Ward begins by mentioning the four moments of truth that can help businesses improve customer experiences, as Solis chronicled in his 2013 book âWhatâs The Future of Business?â These are: Zero Moment of Truth: The term coined by Google to explain the event in which people now search for information online and make decisions about brands…
Brian Solis Featured in Weekly Roundup of Multi-Media Hack the Process Contributors
Solis is included in a weekly audio and video roundup by Hack The Process (hacktheprocess.com) of contributions from process hackers who have been guests on the âHack The Processâ podcast with M. David Greene. The roundup mentions a written article Solis contributed called âThe Generation Gap is Getting Old,â with the summary, âThe generation gap seems to be dividing us all but in Brian Solisâ latest article, he suggests that older generations should be more understanding of millennials and centennials…
X by Brian Solis Is an Acclaimed Crash Course in Architecting Great Experiences – and a Must Read for Any Executive or Designer
Solis’ highly influential book “X: The Experience When Business Meets Design” met with great critical acclaim from top organizations upon its release. :This isnât just a book, it is an experience. But more than that, you will learn from one of the more creative and brilliant business minds of our time.” – Forbes.com “The best customer experience book of the Year Has arrived” – Inc. “In math, x represents a variable to be solved for. in business, the x…
Brian Solis Quoted Extensively in CMO Article On Real Customer Engagement
Solisâ belief that the âmarketing function itselfâ needs to be reinvented is at the core of his discussion with CMO contributing writer Mercedes Cardona in her article âReal Customer Engagement âTakes a New Narrative.â The foundation of her thesis is a quote in a new Altimeter Report that âBrands that leverage technology and data to be most visible in digital media when consumers are âmentally availableâ will live to see tomorrow.â The report, âDigital Experience Innovators: How Leading CMOs and…
Brian Solisâ Co-Authored Digital Culture Challenge Report Cited In The Financial Brand Article On Digital Transformation in Banking
The report âThe Digital Culture Challenge: Closing the Employee Leadership Gapâ from Capegemini in partnership with Solis is cited by Jim Marous, Co-Publisher of the Financial Brand and Owner/Publisher of the Digital Banking Report in his article âCulture Key to Digital Transformation Success in Banking, Not Technology.â It appeared on The Financial Brand site. According to the report, corporate culture is the culmination of how a company works and operates. It is composed of the collective experiences of employees â…
