Solis is prominently mentioned in an article on the CBT Automotive Network by Glenn Pasch entitled, āIs the automotive industry forgetting how to connect?ā The author begins his piece by mentioning pundits who are talking about the new face of business ā technology, connectivity, speed and customization. He then writes, āI was listening to a podcast from Brian Solis and he mentioned the term āOn-Demand Societyā while discussing Uber and its effect on not just business, but the economy in…
Brian Solisā Lifescale is a Featured Part of a #LinkedInHolidayReads Giveaway
Solisā book Lifescale is featured prominently in a LinkedIn Marketing Solutions Blog Article by Judy Tian titled āEnter to Win an Awesome New Marketing Book in Our Holiday Giveaway!ā For short, it’s #LinkedInHolidayReadsGiveaway. After detailing how to enter the contest by posting a comment on the LinkedIn Marketing Solutions Page, she mentions that they will be giving away five copies of āone of these excellent works from authors you might recognize.ā The first on the list is Lifescale. The description…
Thinkers360 Lists Brian Solis in Top 20 List #Marketing Influencers
Thinkers360 lists Brian Solis in Top 20 List of #Marketing Influencers Read the entire tweet here.
TechRepublicās Karen Roby Interviews Brian Solis About Hurdles To Overcome In Digital Transformation
In an article titled āDigital transformation: Business modernization requires a new mindset,ā Karen Roby of TechRepublic interviews Brian Solis (described as a āfuturistā) about the hurdles that companies must overcome while working through a digital transformation. A video of the nine-and-a-half minute interview appears atop the page, followed by an edited transcript. Some highlights from Solis: āDigital transformation means a lot of different things to a lot of different people. I’ve been covering it for the better part of a…
Brian Solis and Nancy Duarte Named Keynote Speakers at MarTech 2020
Exciting news, marketers: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17 in San Jose, they will tackle two of the biggest challenges in marketingā¦ Challenge #1: Data Deluge We marketers have access to more data than ever before. Thatās swellā¦ if you can derive value from it. Nancyās keynote, Make Data Stick through Duarte DataStory™, delivers a framework for making sense of limitless data, and actionable tactics for using data to tell compelling, humanizing stories to your…
MarTech Announces Brian Solis as Keynote Speaker
In an article by Scott Brinker on MarketingLand, Brian Solis was announced as the keynote speaker at MarTech, taking place April 15-17, 2020 in San Jose. Brian will address one of the biggest challenges facing modern marketers: Digital Noise. Bringer notes that, āDelivering consistently terrific customer experiences across digital channels is the Holy Grail of MarTech. But all those touchpoints create a ton of clutter.ā Solisā keynote, The Distracted Customer: How to Connect the Dots Between MarTech, Marketing Operations, and…
Brian Solisā Lifescale Featured on Sloveniaās Marketing Magazin (sic) Site
Solis and his book Lifescale are featured in an article (originally written in Slovenian) called āBrian Solis on āLiving on a scale.ā The piece mentions the book and his series of lectures, which the author calls āLiving on a Scale.ā The author writes, āThe book Life on the Scale was written by Solis because he wanted to better control technology and his own future. 36 percent of Millennials and Generation Z members say that they spend two or more hours…
Brian Solis Speaks Out on Personalization in The Marketing Associates Article On Big Data
Solis is quoted extensively in a piece on The Marketing Associates site by Brandon Baril entitled, āHow Is Big Data and AI Helping Online Retailers Compete Amid Digitalization?ā The author states his premise up front and quickly supports it with a Solis quote. He writes, āAs physical retailers keep on competing against online competitors, some are searching out services that leverage big data and personalization to increase e-commerce sales.ā Solis, speaking to TechRepublic is quoted as saying, āDuring the emergence…
New Book Leads to New Call for Empathetic Leadership in an Era of Digital Distractions
In case you didn’t know, I have a new book out and it’s a little different than anything I’ve published to date,Ā Lifescale: How to Live a More Creative, Productive and Happy Life. I’ll be completely transparent with you. Some wondered, myself included, if writing a book about digital distractions and how to recenter yourself without disconnecting would be healthy for my keynoteĀ speakingĀ and professionalĀ research/advisory. Some felt that it would distract from my brand as as a thought leader in digital transformation,…
Brian Solis Interviews Former North American EVP & CMO of Nestle Waters About Using Technology to Better Understand Their Customer Journey
In a Clickz.com article by Jacqueline Dooley called āHow Nestle Waters uses marketing technology to drive growth, the author draws on an interview Solis did with Antonio Sciuto, the former North American EVP & CMO of Nestle Waters. In the interview, he explains some of the ways NW was using technology to better understand their customer journey at that time. The interview grew out of research that Solisā firm Altimeter did on Digital Darwinism, which revealed that the most digitally…
