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IEEE Industry Executives Event Features Keynote Speaker Brian Solis

IEEE Industry Executives Event Features Keynote Speaker Brian Solis

IEEE is convening an exclusive industry executives event, bringing together technology and industry leaders to discuss technological challenges the world is facing. IEEE, the world’s largest technical professional organization, is bringing together some of the world’s foremost leaders in the tech world for an intimate networking dinner, to discuss some of the pressing technological challenges the world is facing. Brian is so excited to share his ideas and research with the prestigious IEEE leadership community.

Forbes Article on Influencer Marketing Fraud Mentions Brian Solis

Forbes Article on Influencer Marketing Fraud Mentions Brian Solis

Solis is mentioned in an article by contributor Mat Zucker (of the CMO Network) titled “Influencer Marketing Fraud – Heroes Among Us.” The writer begins his piece by mentioning that the spotlight on influencer marketing has become glaring this year. He writes: “With more companies investing money and technology into what they see as an effective yet emerging practice for brands to engage customers, what’s also more prominent are hard questions about measurement, the absence of standards—and fraud.” Zucker writes…

Singularity University Invites Brian Solis to Share His Thoughts on Why We Need to Celebrate Ideas, Ideation and Innovation

Singularity University Invites Brian Solis to Share His Thoughts on Why We Need to Celebrate Ideas, Ideation and Innovation

In an article by Solis on the Singularity University site called “Ideas are Denied by the Dozen: Why We Need To Celebrate Ideas, Ideation and Innovation to Succeed,” he discusses the unfortunate mindset of incrementalism that gets in the way of truly moving forward towards using new business models. He starts with a scenario that begins, “I tried to be innovative, but I got stuck in meetings all day. I tried to think creatively, but I had to catch up…

The Digital Transformation People Features Link to Brian Solis’ “A Prelude To Innovation”

The Digital Transformation People Features Link to Brian Solis’ “A Prelude To Innovation”

Solis is listed as a key contributor on The Digital Transformation People’s News In Digital under the heading of Strategy & Innovation. The pull quote from his linked article “A Prelude To Innovation” is “If innovation is the key to future-proofing and more effectively competing for the future, why is it that many organizations get caught up in a pattern of incrementalism?” The article itself appears on the Singular University Website. It’s subhead is: Ideas are Denied by the Dozen:…

Soft Suave’s List of Top 7 Mobile App Development Industry Influencers to Follow in 2019 Includes Brian Solis

Soft Suave’s List of Top 7 Mobile App Development Industry Influencers to Follow in 2019 Includes Brian Solis

Solis is listed first among the seven movers and shakers in the Mobile App Development Industry in Soft Suave’s list entitled, “Top 7 Mobile App Development Industry Influencers to Follow in 2019.” The piece says, “These influencers will inspire you and educate you with their industry expertise.” The paragraph on Solis reads: “Brian Solis is a principal analyst, a keynote speaker and best-selling author. He studies disruptive technologies and their impact on business and society to help executives gain more…

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing

SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alford says of Solis: “He is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.” Some key excerpts from Solis: “AI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation

In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as Nestlé Waters, Home Away, Domino’s and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, “I learned that, across the board, in addition to adopting new technologies and hiring…

#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis

#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis

Solis was interviewed on Finovate Podcasts’ “Breaking Banks” by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book “Lifescale,” which Solis called his eighth book overall but first “personal” book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of “persuasive design” in the apps and services we use every day….

Video Of Brian Solis’ 2019 SXSW Speech Featured on a SXSW Piece on “How To Be The Best You”

Video Of Brian Solis’ 2019 SXSW Speech Featured on a SXSW Piece on “How To Be The Best You”

The YouTube video of Brian Solis’ speech at 2019 SXSW appears in a compilation article on the SXSW website by Nicole Cappabianca called “How To Be The Best You with Esther Perel, Brian Solis, Marie Kondo & More.” The write urges people to “watch through the videos below and learn how to level up and get inspired to become the best version of yourself. . . Whether it’s designing your life to ‘spark joy’, harnessing the power of telling personal…

Brian Solis’ Four Moments of Consumer Truth Is Referenced By Namibia Economist

Brian Solis’ Four Moments of Consumer Truth Is Referenced By Namibia Economist

Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called “Mirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.” The author starts the piece provocatively by saying “Architecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customer’s throat?” Later she references Solis speaking “about designing for the four moments of truth, and every…

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