The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Todayās CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leadersĀ as they discuss how the role of the CMO is becoming more dynamic, strategic, and…
PhocusWire: A new age for customer engagement in travel
Via PhocusWire There is no time like the present to consider whether or not you engage your customers in the best and most valuable way. Travel brands are desperate to be doing the right thing for passengers or guests, at the same time as getting operations running smoothly and efficiently once more. Social media is one element of that effort but customer engagement through any channel has a lot more potential now than ever before. This is due to the…
2021: 11 Digital Trends Shaping CX and Marketing
Written by Martechvibe staff based on Brian Solis’Ā presentationĀ at Brand Innovators CES on ā11 Digital Trends Shaping CX and Marketing in 2020ā which can be found on SlideShare. Presentation embedded below… Times, tastes and trends always change. We live in an era of digital Darwinism, the evolution of technology and markets and its impact on norms and behaviours. To better compete, we need to see the world through the eyes of the customer. This is why I believe that when we…
21st Century Business Forum: John Gordon Interviews Brian Solis on How Businesses can thrive in a digital environment
How can your business thrive in a digital environment? Join Salesforce Global Innovations Evangelist @briansolis for the 21st Century Business Forum at noon Eastern on July 14, 2021. Please register here. The 21st Century Business Forum is a FREE webcast presented on the second Wednesday of each month. Bestselling author Jon Gordon will interview entrepreneurs, CEOs, authors, coaches, and thought leaders as they share their insights, ideas, and experiences of success as well as lessons learned. July 14, 2021:Ā Featuring Special…
HelpSquad: 25 Customer Experience Blogs to Add to Your Weekly Reading List
Via HelpSquad If youāre looking to improve your relationship with your customers through the power of reading, look no further. Here are 25 customer experience blogs to add to your weekly reading list. From podcasts and events to interviews with industry experts and insightful articles, Brian Solisās blog is your go to source for everything CX. Solis is Salesforceās Global Innovation Evangelist and global leader in Customer Relationship Management (CRM), so itās safe to say that heās been around the…
BizTech Magazine: Small Business IT Influencers to Follow in 2021
via @Keara Dowd, BizTech These are the leading voices on the hottest trends affecting small businesses today. After a year full of disruptions and an explosion of new trends, small businesses are settling into a new working routine. This includes a remote workforce that will need to collaborate with onsite employees, a human resources department tech savvy enough to build company culture remotely and a growing emphasis on data, artificial intelligence and the Internet of Things. Whatās more, small businesses…
Five Cybersecurity Experts on Protecting Your Brand on Social Media
via Safeguard Cyber For many businesses, the use of social media and collaboration apps is essential for staying connected to customers and employees alike. From Facebook to LinkedIn to Slack, these apps let us connect on any device and are especially important in the new age of remote work. Every business needs social media. Itās a critical part of transacting in the modern world, whether youāre selling on Facebook or networking on LinkedIn. And while social media is critical to…
The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement
To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates. With 80% of customers agreeing that experience is as important as product or service, itās imperative that you take a customer-first approach to enhance your customersā end-to-end shopping experience and achieve new levels of loyalty. Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits…
Salesforce Canada Explores the Future CMO with Seth Godin and Brian Solis
The Future CMO: Driving the Seamless Customer Experience, June 16 2021 – LINK The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Todayās CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leadersĀ as they…
Principles for Thriving in a Post-Pandemic Economy
What is the Novel Economy and Generation-N and why is it important in a post-pandemic economy? Tune in for this Global Masterclass featuring Brian Solis, a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is an 8x best-selling author and international keynote speaker. Over the past 20 years, he has dedicated his work to understanding innovation and digital transformation. Following the disruption brought by the COVID-19 pandemic, global businesses are squinting their eyes through…
