Murray Newlands writing for Inc. assembled a list of 30 of the world’s top marketers. He states that each are worthy of following if you’re a business owner or marketing professional seeking to break through the noise. These distinguished marketers are the top influencers within their particular fields and have proven that they are the very best of the best. If you’re new to marketing or simply in need of some inspiration, this list is exactly what you need to…

While Brian Solis was in Sydney earlier this year, he visited his friend Mathew Slavica, Founder of Digital Stand. The result of that conversation turned into a series of posts and a pretty incredible video. Mathew wrote about the engagement on LinkedIn… If you had a chance to interview one of the world’s most original and prominent thought leaders in social and new media, what could you hope to learn about the future of business? I had the opportunity to…

From The Economist Intelligence Unit The Economist asks, “What is social business?” Brian Solis, Principal analyst at Altimeter Group, offers an answer. In an interview with Frieda Klotz, deputy editor at The Economist Intelligence Unit, Brian discusses the transformative nature of social business. Frieda Klotz: How will the role of a social business leader change over the next two years? Brian Solis: Let me start by saying this: the difference between social business and social media is very profound. I say that because…

John Twohig recently wrote about the importance of businesses becoming social. He wondered, “How should the word ‘Social’ be featured in an overall business strategy? Social Business as defined by Brian Solis is a philosophy for the entire business. “Social Business is a philosophy, a way of business where social technologies supported by new approaches facilitate a more open, engaged, collaborative foundation for how we work.” So said Brian Solis in a recent post. Use the word “social” in front…

  ADWEEK’s Michelle Castillo covered the acquisition of Twitch by Amazon. While it may have come out of left field, she wrote, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match. Michelle and Brian discussed the acquisition. Following is an portion of their conversation. Altimeter analyst Brian Solis pointed out that the move solidifies Amazon’s play to target the coveted youth that find themselves at home watching videos on YouTube and clips…

The Nation recently discussed the importance of customer experience. More than merely reacting to it, the article discusses how to proactively influence it. The inspiration for this topic stems from Brian Solis’ most recent book, What’s the Future (WTF) of Business: Changing the way businesses create experiences. Following is an excerpt. Please read the original article here. Information from your customer journey is a great source of valuable insight about your customers. Define where you can make an impact This…

Using social media to discover leads and broker new business relationships has become an essential part of the sales process. In the second part of Hootsuite’s interview series with Altimeter analyst and best selling author Brian Solis, we gain his insight on how sales professionals need to think about social selling.