While in London, Brian visited the Smart Focus headquarters to discuss the state and future of omnichannel, digital marketing and the future of customer behavior. The discussions were captured as a special series, which includes a webinar, video interviews and an ebook. Links are included below. Webinar: What’s the Future of Marketing? Acclaimed author, blogger and analyst Brian Solis discusses the future of marketing, the role of technology in the decision‐making process and how to create multi‐channel experiences that really…
PRWeek: At SXSW, ‘all you see are brands’
Every year there’s an article that asks if SXSW has “jumped the shark.” Yet, every year, the event continues to draw thousands who could care less about the answer. Following these hordes of attendees are brands that compete for attention in ways that become grander every year. PRWeek’s Brittaney Kiefer asks industry experts and long time SXSW veterans for their perspective on the matter. Excerpt: SXSW started as a music festival in 1987 and added a film and tech event…
FOX: Startup Vurb seeks to streamline mobile search and become a verb
FOX News’ Robert Gray covered the launch of a new Silicon Valley startup Vurb. Robert and Brian talked about the significance of Vurb and what it means to the hyper local market segment. Excerpt. Brian Solis, who follows social media and mobile trends for Altimeter Group, is among the impressed. “When you hop apps all the time, it’s painful,” he said. “[Vurb] is what I call ‘the experience flow’ come to life. It’ll change the way we do things by…
CMO: Mobiles are no longer a second screen for engagement
Brands risk losing their relevance with today’s connect customer if they treat mobile as a bolt-on to a wider digital strategy, claims the research firm’s principal analyst Brian Solis. So says CMO in a recent article that dissects the latest research report by Brian Solis and Jaimy Szymanski. ather than re-imagining the mobile experience to better align with customer expectations, many brands and companies are bolting-on mobile to a digital strategy, missing the opportunity to integrate mobile with physical experiences…
Paris: TheMediaShaker Features Brian Solis and His Perspective on Digital Transformation
As a media partner of Le Web conference that was held last December in Paris, TheMediaShaker had the chance to interview several expert speakers who worked closely on topics such as streaming platforms, new technologies, data, etc. Among these experts, TheMediaShaker featured Brian Solis, who is a renowned digital anthropologist and the Principal Analyst at Altimeter Group. Over the course of a very interesting and rich conversation, Brian Solis covered a wide range of topics, from Big Data to the…
HootSuite Features Brian Solis in Video Series Covering Employment Expertise, Intelligence, Customer Service and Sales
Over the last year, Brian Solis spent time with the executives at HootSuite discussing the real importance (note: not trendiness) of social business and the future of employee and customer engagement. Please take a moment to watch the series and hopefully they will help reignite or spark your passion to fight for change. A New Era of Business Takes New Expertise Social Media Intelligence Social Customer Service Social Selling
CMO.com: Can Your Content Make It On Mobile?
Giselle Abramovich, Senior & Strategic Editor at CMO.com, challenged brands on whether or not branded content can make it on mobile. She reached out to leading experts, including Brian Solis, to get their perspective on what works, why and how. Other experts include: Adam Broitman, VP of global marketing at MasterCard, Esmee Williams, VP of consumer and brand strategy at Allrecipes.com Jeff Hasen, CMO, chief strategist, and founder of Gotta Mobilize With more than half of digital content now consumed…
Midem Adds Brian Solis to Innovation Jury for Music Festival in Cannes France
Midem announces the opening of the call for entries for the Midemlab 2015 competition, the leading business catalyst for startups offering exciting new opportunities for the music ecosystem. Presented by Pepsi & Vivendi, Midemlab features the most innovative solutions to enable creative industries to build new consumer experiences. The competition is part of Midem, the leading business event for the music ecosystem which takes place in Cannes from 5-8 June. Midemlab has proved to be an effective launch pad throughout…
NPR Marketplace: Snapchat, a $19 Billion Company?
On the heels of its latest investment, Snapchat is now one of the most valuable tech companies in the world. NPR’s Marketplace invited Brian Solis on the show to discuss why and how this is even plausible. Solis joins at 6:48. Source
USATODAY: Snapchat could become third-most valuable tech start-up
Snapchat, the three-year-old messaging app with disappearing photos, could become the world’s third-most valuable tech start-up according to Jefferson Graham reporting for USATODAY. Snapchat is reported to be in talks to raise as much as $500 million, which would value the company at $16 billion to $19 billion. Graham spoke to Brian Solis to discuss why the company is garnering such a high valuation. Why is Snapchat worth so much? Because it reaches the “elusive” market of teens and young…
