Via James Green, Marketing Land Just a few short years ago, the marketing industry was focused on understanding and leveraging the surplus of digital technologies rapidly being developed to help improve customer retention and acquisition. While marketers have made huge strides since the birth of e-commerce two decades ago, they’re still not utilizing the digital space to its full potential. Digital analyst Brian Solis found that while 88% of companies report undergoing a digital transformation, only 25% have mapped the digital customer journey and…

via Brent Lang, Variety Image via Scott Olson/Getty Images The ground may be moving under the feet of media and entertainment business, but the shifting tectonic plates didn’t result in any earth-shaking deals at the Allen & Co. conference in Sun Valley, Idaho. Unlike last year, when the annual gathering of moguls and billionaires unfolded as 21st Century Fox made a not-so-stealth play for Time Warner, no big deals have overshadowed the weeklong event. Well, there might be big deals,…

Earlier this year, Natascha Thomson interviewed Brian Solis about his book, What’s the Future of Business (WTF), at an event hosted by the Silicon Valley Innovation Center (SVIC). Here’s a sub-set of the questions addressed in the above video: Everybody seem to be talking about the Future of Work now. Are the future of work and the future of business the same thing? Another buzz word is user experience. I have seen social media professionals changing their actual titles to “Customer…

Listen to Brian Solis’s perspective on the future of mobile commerce as he moderated and heard digital marketing experts from Popsugar, Groupon and Ruelala. These experts explored how they are thinking about trends like mcommerce, mobile pay and their consumer’s mobile experience. Brian also reflected on Criteo’s Q1 Mobile Commerce report presented by Criteo‘s Jonathan Wolf. Get the full report here.

Via BrandWatch Last Thursday we hosted our first UK Brandwatch Live event. In a swanky west London bar we got together with some of the leading minds in social to explore two meaty topics: social media and business intelligence. To mark the event, our design team fused their creative minds together to build something memorable for each attendee. The outcome was Twitter Top Trumps with a distinctly Brandwatch flavor, featuring some of the leading influencers online. Using Brandwatch Analytics we collected…

by Simon Nicholson, CMO.com What is a Millennial, and why should a marketer care? That was the question addressed by Brian Solis, Principal Analyst at the Altimeter Group, in a live chat hosted at Adobe Summit EMEA in April (Adobe is CMO.com’s parent company). Solis is a digital analyst, business strategist and futurist, and he was speaking as part of the Innovations and Thought Leaders track at the Summit. He also took part a live chat on the topic of…

Women’s Wear Daily was on hand to catch Brian Solis’ presentation at OneStop’s inaugural brand summit. “Many retailers and others online are still introducing services and digital features that only build upon old ways of doing business,” point out Brian Solis. “We’re bringing to the customer all this rooted legacy…that’s ruinding the experience for the new customer,” Solis said. “The on-demand economy is more important than the sharing economy,” Solis added. More here. L.A. Tech Summit: Retail Innovations Beyond Online…