Nicolas Jaimes, JDN L’un des plus grands spécialistes en matière de marketing online explique comment les marques doivent appréhender ces nouveaux territoires que sont l’Apple Watch ou Snapchat. Analyste de renom chez Altimeter, Brian Solis s’exprimera le 4 juin prochain lors de Digital marketin one to one dans une keynote intitulée “Le futur du marketing n’est pas le marketing“. C’est en prévision de sa venue à cet événement, dont le JDN est partenaire, que nous l’avons interrogé.  JDN. Dans votre…

Barb Mosher Zinck writing for InsideCXM dissected a recent CMO.com interview with Brian Solis. Excerpt… We are surrounded by digital transformation, both personally and professionally, but just because we see it and acknowledge that it’s happening and that we need to adjust accordingly, doesn’t mean we are (and if we are, we may not be doing it right). The focus for the column this week is how marketing and IT need to first think differently, then make the right changes…

Inc. Magazine published an inspiring article by John Brandon (@jmbrandonbb) that features 20 prominent voices in the future of business and innovation including Brian Solis. He came in at number 1! 20 Quotes on How Your Business Must Change by 2020 1. “Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations.” Brian Solis 2. “I think the biggest change, and the…

Brian Solis keynoted AudaVision Toronto 2015 and AutoServiceWorld published a recap with some of his thoughts. Excerpt: Brian Solis, principal and “digital anthropologist” at the technology research firm Altimeter Group, admits that the rapid change of the past 15 years or so has left many businesses in reaction rather than proaction mode. This will sort itself out soon enough – by 2020, over 50% of our workers will be WIFI-friendly millennials. Once society as a whole is more in sync…

While in London promoting What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences, Brian Solis spent some time with the folks who produce The Digital Marketing Show. In this short video, he introduces the rise of Generation C and how an era of connected consumerism created the perfect storm for digital Darwinism to accelerate. He also discusses how the future of marketing takes more than technology, it takes a philosophical shift to create meaningful and shareable experiences….

Deborah Shane published a thoughtful piece in Small Business Trends to help entrepreneurs and business owners succeed. In her article, “14 Keys For Creating Your Business Success Story,” Shane referred to Brian Solis as “a voice for our new media generation.” Excerpt: Brian Solis is a voice for our new media generation. Solis has studied and influenced the effects of emerging media on business, marketing, and culture. His book, “The End of Business as Usual,” explores the emergence of Generation C,…

On April 7, 2015, Brian Solis keynoted AudaVision in Toronto Canada, an event for North American insurers. The event was held at the Palais Royale on the shore of Lake Ontario west of downtown Toronto. Canadian Underwriter was on hand and published a summary of highlights from the event. Here’s an excerpt featuring Brian Solis… Businesses tend to use information technology to improve processes, efficiency, margins and scale, rather than customer experience, suggested Brian Solis, principal analyst for the Altimeter…

While at SXSW, Brian Solis and Hugh MacLeod joined Trisha Hersheberger and Khail Anonymous on stage in the PayPal TechSet lounge to talk about art in a new era of engagement. What you may not know is that Hugh and Brian have combined talents and passions for a new project that helps business better engage customers or employees through art and storytelling. Following this episode, Hugh and Brian released an exemplary ebook, The 25 Most Interesting Things You Missed at…

Via Gregarious Narain in Content Marketing Institute Marketing cannot be built on happenstance. As Brian Solis said during a recent Chute webinar: Don’t compete for the moment. Compete for meaning. If you compete for the moment you’re irrelevant. Even if we could reliably predict when meaningful moments would arise, most brands simply don’t know how to work in real time. They aren’t making a massive investment to be at the ready when a major event unfolds – and rightly so….