Brian Solis delivered the keynote speech at EMS 2023 in Las Vegas, the leading conference for creators of the brand experience. Solis’ keynote focused on “Creating Next Generation Customer Experiences” by reimagining the art and science of experience design. His mission was to help experience architects create more innovative, immersive, and memorable experiences. He shared insights from Disney imagineers and storyboard artists, Apple’s UI and UX spatial computing methodologies, and the role of memories in experience. Event Marketer magazine also…
The Futurists: The Future of Apple’s Vision Pro and Spatial Computing
What’s it like to wear Apple’s Vision Pro mixed reality headset? This week on The Futurists, hosts Brett King, Katie King, and Brian Solis are joined by the dynamic duo of Robert Scoble and Brian Roemmele, both highly regarded futurists as we dive into the implications of Apple’s Vision Pro. Roemmele was at Apple’s launch event and was one of the lucky few to experience Apple’s inaugural take on augmented reality and virtual reality. We also explore spatial computing and…
Digital Value Engineering: How to Unlock Your Organization’s Digital Value
I can’t emphasize enough how important it is for today’s leaders to create a culture that embraces, supports, and follows through with digital transformation. How can your organization ensure this happens – and secondly, how can it unlock the full potential of said transformation? Cisco brought together some excellent thinkers to share their thoughts on how today’s leaders can create a culture that embraces, supports, and follows through with digital transformation. Please take a moment to read the contributions from…
The Futurists: The Future of Walmart with Srujana Kaddevarmuth
On this episode of The Futurists, co-host Brian Solis joins Brett King in the hosting chair as they host Srujana Kaddevarmuth from Walmart labs. In this episode, the Futurists delve into the future of in-store and online interactions for the retail giant. From future store design, warehouse robotics through to data science and AI, we cover the gammet of possibilities of 21st century commerce. Click here to listen to the episode or listen to the Youtube version below… Subscribe: Apple…
The Mindshifting Relationship Between Iteration and Innovation
When most people describe innovation in their work or share their vision for “the art of the possible,” what they’re really describing is iteration. Let me explain… Every company faces two opportunities forward. And a balance of the two requires investment and care to grow and thrive in a future that doesn’t stand still. 1) Iteration: Embracing the new to improve, enhance, augment, optimize, and scale what we do really well. Note: not everything you do today should come along…
How to Future-Proof Your Business Career Against AI Disruption
It was inevitable… According to Bloomberg, IBM expects to pause hiring for roles as roughly 7,800 jobs could be replaced by #AI. IBM’s Chief Executive Officer Arvind Krishna said back-office functions, such as human resources, will be suspended or slowed. “These non-customer-facing roles amount to roughly 26,000 workers,” Krishna said. “I could easily see 30% of that getting replaced by AI and automation over a five-year period.” This is the first of many announcements as organizations rethink work, resources, and…
How to Cultivate Customer Empathy in Experience Design and Innovation – A Conversation with Janelle Estes UserTesting
In this episode of the Human Insight Podcast, futurist and best-selling author Brian Solis comes on the show to discuss the importance of observing and talking with your customers. This conversation with Janelle Estes was recorded live at The Human Insight Summit in New Orleans. Producer’s note: Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you’re not around? You think you know your customers, but you…
Why LifeSCALE Should Be On Your Spring Reading List
via Drew Rossow, Hackernoon SXSW was packed with tech, long lines, inclusivity and patriarchy smashing. But one of the most life affirming takeaways, indeed one of the conference’s most surprisingly mindful experiences, came from an unlikely source. Brian Solis made his name as a digital anthropologist and futurist; he’s widely credited with shaping many market trends from the rise of Web 2.0 to startup acceleration to experience design to digital transformation and corporate innovatoin. But recently his career has evolved…
CNN Türk: Şirketteki değişimi siz başlatın – You ignite the change within the company
I’m not sure how I missed this story, but wow! CNN Türk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a guide to help digital executives find a path to gain support from the C-Suite and lead total transformation. Re-reading the report, the insights serve as…
Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company
I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as informed by Ethan Allen, Kellogg’s, Kimberley-Clark, and Pacific Life. Below, I’ve included a translation using Google Translate. If you find errors, please let me know!…
