I’m not sure how I missed this story, but wow! CNN Türk covered the release of one of my favorite research reports I published as a Principal Analyst, “The Digital Change Agent’s Manifesto.” The research was conducted over years of studying digital transformation at companies including Coca-Cola, NFL, Starbucks, and Visa. The result was a guide to help digital executives find a path to gain support from the C-Suite and lead total transformation. Re-reading the report, the insights serve as…
Liderler için yol haritası – An Interview with FAST COMPANY Turkey About Becoming a Customer Company
I had the pleasure of speaking with M.Rauf Ates, founder of Fast Company Türkiye about research I helped lead with Harvard Business Review Analytical Services. In this conversation, we explore how to become a customer company, beyond the lip service. The research offers 8 steps to give meaning to business, operational, and digital transformation as informed by Ethan Allen, Kellogg’s, Kimberley-Clark, and Pacific Life. Below, I’ve included a translation using Google Translate. If you find errors, please let me know!…
Silicon: Technology Powering Business – Tech Trends in 2023
via Silicon: Technology Powering Business, According to Brian Solis… Some companies are going to batten down the hatches and cut costs. Markets, though, will continue to evolve. Customers will continue to shop, make decisions, learn and exercise new behaviours, and gain new digital competencies. Competitiveness in this market becomes a matter of ‘digital Darwinism.’ To survive and thrive, businesses must adapt to the pace at which technology influences how society and technology evolves. And to do this, businesses need to…
What’s the Future of Business: 20 Updated WTF Lessons for a Hybrid World
After all of this time, I’m not sure how I missed this. My friend Juan Carlos Giraldo published a compilation of 20 highlights after re-reading, What’s the Future of Business (WTF): Changing the Way Businesses Create Experiences. In the last few weeks, I’ve been hearing about digital and business leaders revisiting WTF or those coming across it for the very first time. It all makes me smile! Here’s a fun fact, WTF wasn’t on my roadmap of books to write….
Doing CX Right: AI and the Human Element – How to Strike a Balance in the Workplace
Looking to gain insight into the world of AI technology, innovation, and digital transformation? Then you’ve come to the right place. On this episode, you’ll learn actionable tips from Stacy Sherman and Brian Solis, world-renowned digital anthropologist, futurist, 8x best-selling author, speaker, and VP of Global Innovation at Salesforce. They share tactics for leveraging AI and related tech without losing the human element. And how to build better relationships, experiences, and business models, emphasizing the importance of companies adopting a customer-centric approach to…
LEADERS Magazine: Brian Solis on Digital Darwinism and Innovation
In this must read interview in LEADERS Magazine, Brian Solis explores the challenges and opportunities executives face in this Novel Economy. Brian also details how companies can create a culture of innovation to grow and scale in uncertain times. Full interview here or via PDF below… “The paradox of innovation doesn’t inhibit the desire for growth and profitability. You must pursue both iteration and innovation to thrive against digital Darwinism and Darwinism in general. To do this requires a new…
Designing the Brand Experience: From First Exposure To Advocate To Relationship
I’d like to share a cool experience with you… I was recently traveling from Denver to Florida. During my layover, I noticed a reference to “X: The Experience When Business Meets Design” pop up. I clicked through and listened to a brilliant conversation between Alan Hart and Nick Horan, Global Brand Experience Lead for Vanish at Reckitt. I listened, and found myself nodding along, with a lovely sense of familiarity, on his approach to total brand, product, customer, and user experience…
6 Business Speakers Who Will Motivate Your Teams With Their Real-Life Experiences – GRIT DAILY
via Elizabeth Walker, GRIT DAILY Business speakers are often a source of inspiration and motivation for those struggling on their innovation or transformation journey. No business leader can succeed without help. That’s what the experts on this list do, they help leaders…lead. They guide, support, and motivate business leaders to build their best, most successful organizations and careers. Brian Solis made the list of some of the best business speakers that leaders turn to when they’re in need of more…
Retail Therapy: At the forefront of digital transformation and customer experience with Paul Zahra, CEO of ARA
In this episode of Retail Therapy, we have the pleasure of hosting Brian Solis. Brian is a leading digital anthropologist and futurist, known for his expertise in digital transformation, customer experience, and innovation. He is currently the Global Innovation Evangelist at Salesforce, where he leverages his vast knowledge to drive thought leadership and research. Join host Paul Zahra, CEO of ARA, to delve into Brian’s unique perspectives on the ever-evolving retail industry. With over 700,000 followers on social media, Brian brings a…
McKinsey: A CEO’s guide to the metaverse
Via By Homayoun Hatami, Eric Hazan, Hamza Khan, and Kim Rants, McKinsey Quarterly Suddenly, the metaverse is in the zeitgeist, for better or worse. Investment more than doubled in 2022 powered by big moves (such as Microsoft’s $69 billion acquisition of Activision Blizzard, now under antitrust review) and small ones (about $12 billion to $14 billion of venture capital and private equity investment). Everyone has heard about the successes racked up by some big gaming companies: Roblox reported more than 58…
