By Mark Burgess, author, The New Marketing: How to Win in the Digital Age There’s an old story about two men having an earnest conversation about the future. One is nervous about what’s coming, while the other seems oddly unperturbed. When asked how he can be so calm, the unbothered man motions for his friend to pull a book down off the shelf called “Future Facts.” The man cracks the book and is bewildered by what he sees. “All of the…
Introducing The Ideation Cycle – A Fun Framework for Marketing and Building Movement Around New Ideas
Everyone has ideas. What separates ideation from impact is action, community-building, and creating value. Ideas represent possibilities for alternate futures. Ideation stirs hope and forms pathways to change. But, the idea is just one part of transformation and innovation. It takes a village as they say. And the village must not only believe in the idea, but also believe in mission, the purpose, and the value they’ll experience as a result. In an era of artificial intelligence (AI) and machine…
The Future of Work: New Salesforce Research Reveals How Organizations Should Work in a Post-Pandemic Economy
Salesforce published its first data-driven “Global Stakeholder Series: Future of Work, Now” research visualized using Tableau. The research explores how the COVID-19 pandemic is shaping people’s attitudes about current work environments and their perceptions on the future of work. Employees now expect their employers to employ strategies for positive, long-term change. This research is meant to provide insights into where organizations can reimagine the future of work, now. Research Highlights Working from anywhere is the new norm, but more access to…
Relevance is in the Eye of the Beholder; The Same is True for Experience
For industries to stay competitive in today’s online economy, they need to use artificial intelligence (AI) to offer personalized recommendations and experiences to survive and win. In a recent Coveo survey of nearly 200 US consumers, respondents reveal how markets are falling short. For e-commerce, 9 out of 10 customers expect their online shopping experience to be better than in store, and half of them already face dissatisfaction. And, 50% of customers say they sometimes or always have a problem when shopping online….
Culture 2.0: Why a Digital Culture is a Competitive Advantage
Ah, the days when we could travel for to conferences. I’d like to share one fond memory with you because this topic is only more relevant in a post-pandemic world. I was invited to give a keynote presentation at Social Business Forum X in Milan. The theme of the presentation was the importance of building a digital culture to compete in an era of “digital Darwinism.” At the center of it, is not technology, it’s a renewed human-centered approach to employee…
The Future of Brand is Shaped by the Experiences Customers and Employees Have and Share
Have you ever read a review of a restaurant before making reservations? Have you ever read a review of product before making a purchase? Have you ever read a review of a company before deciding to take a job? Have you ever watched Youtube videos or asked your network aka hive mind for input regarding any of the above. Of course you have. You’re a normal personal living in an incredibly connected world where information, maybe too much of it,…
X: The Experience When Business Meets Design – GetAbstract Summary
Digital customer experience has never been more important. The pandemic accelerated e-commerce, AI and automation, and digital transformation by 10 years. What most businesses still aren’t prepared for however, is how to think beyond digital tools and platforms to design intuitive digital experiences that inspire human engagement in every touch point across the CX journey. That’s what X: The Experience When Business Meets Design set out to do. It was designed to help “imagineers” image a unified customer journey that…
Experience Innovation: Evolving from Customer Experience to the Customer’s Experience
In 2017, I spent time with jrni to discuss the rising opportunity of true CX…not digital…not analog…just real world CX based on how everyday connected people were making decisions in their journey. I never shared the article. But, it’s time that I do. It’s more important now, I believe, than it was then. CX, customers experience, neigh, the customer’s experience is everything now…because it’s theirs. It’s an opportunity to deliver an experience that becomes an unforgettable, incredible memory. A memory…
WTF – What’s the Future of Travel and Tourism
In 2016, I was invited to speak at World Travel Market (WTM) in London. The book, X: The Experience When Business Meets Design, was brand new and perfect for the event. Why? Travel and tourism are experiential and as such, they are the epitome of experience businesses. The challenge however is what modern experiences do customers seek in an era of digital Darwinism? My goal at WTM was to help delegates see the present differently to then see the future…
Somewhere Between Rome and Paris— A Story About Finding Balance Through LifeScaling
This picture was taken somewhere between Rome and Paris. I was lucky to make this flight. A story from April, 2018. Behind the scenes of developing LifeSCALE: How to Live a More Creative, Productive, and Happy Life. The car was to pick me up in Rome at 4:30 a.m. for a 6:40 flight to Paris. There, I would eventually connect to San Francisco. I wasn’t looking forward to it, but I knew I could sleep over the Atlantic. I was in…
![While AI learns and gets smarter and smarter, I spend my time preparing for the future by… [fill in the blank].
The most important skills of the future are human…
#creativity, #imagination, #individuality, #criticalthinking, #empathy
bit.ly/LifescaleBook 💫
Artist: @asiersanznieto
#promptengineering #prompting #ai #genai #artificialintelligence #keynotespeaker #motivationalspeaker #motivational #motivation #education #learning #leadership #leader](https://briansolis.com/wp-content/plugins/instagram-feed/img/placeholder.png)