We talk about the ānew normalā or the ānext normalā, but for world-renowned digital anthropologist and author Brian Solis, ānormalā was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…
How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation. ļ»æ Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…
Redefining the human-centred approach to marketing
Via CMO… Weāre living in a time of the ā#noveleconomyā, a new and unusual time marked by the coronavirus, where the number one driver has to be customers and employees, Salesforce global innovation evangelist, Brian Solis, claims. āWe have to learn, whether that’s in retail or in brand, how to deliver a much more impactful experience, not just for someone who’s connected, but for someone who’s emotionally, subconsciously and intellectually moved because of a global pandemic,ā Solis explained during this…
Entrepreneur Hosts Webinar featuring Brian Solis Interviewed by Journalist and CultureBanx CEO Kori Hale
Hosted by Entrepreneur, Journalist andĀ CultureBanx CEOĀ KoriĀ HaleĀ will interview renowned keynote speaker, futurist, award-winning author, and Global Innovation Evangelist for Salesforce, Brian Solis. For nearly three decades, Solis has helped executives of leading brands and startups understand whatās happening and why, visualize future trends, and deliver the future they want to see. Covid-19 turned the world upside-down in March and businesses of all sizes were presented with never-before-seen-challenges. TheĀ way we work, sell, service and market to customers has forever changed. Six months…
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation
When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same for organizations around the world. This is only more important now than when I wrote it. Setting the stage to transform your business Digital transformation (DX) is shaping…
Building Trust in Digital Business
It now seems like a lifetime ago. Shortly before the onset of COVID-19 and my joining Salesforce as the Global Innovation Evangelist, I flew to London to participate in an expert panel on software defined networking (SDN) and the future of digital transformation. While digital transformation itself has been disrupted in the time since, SDN, like many enabling and mission-critical technologies are more important now than ever. I recently stumbled across unpublished material that I wanted to share with you…
The age of tech-enabled trust
Shortly before I joined Salesforce as the Global Innovation Evangelist, I was asked to write the forward to Vodafone Business’ report on software defined networking (SDN) and the role of trust in digital businesses. I wanted to share the foreword with you here… Introduction We live and work in an era of what I call ādigital Darwinism,ā when disruptive technology is rapidly evolving and so are its effects on markets and society. Over the past decade, digital transformation has emerged…
The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand
The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption:Ā The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…
COVID-19 Gives Rise to the Novel Economy – Not Yet a New Normal
When COVID-19 started to shut down the world and rock humanity to its core, the world was left without a defense mechanism or a playbook. Suddenly, everything was thrust into disarray with organizations and leaders alike scrambling to respond, to find stability, and ensure business continuity. In my research at Salesforce, I focused on how customers (and employees) were evolving as a result of pandemic disruption and how businesses could use these real-time insights to guide organizational and digital transformation…
Digital transformation: Inventing the Future We Want
Karen Roby is a long-time friend and also a reporter for TechRepublic/CBS Interactive. Every now and then, we spend time together exploring the future of digital transformation and innovation. After I joined Salesforce, she invited me on her show to talk about my new areas of research and thought leadership. I wanted to share our conversation with you here. TechRepublic’s Karen Roby talked with analyst Brian Solis about the impact of COVID-19 on digital transformation. The following is an edited…
