Believe it or not, I’m a private person. I know it seems ironic. After all, I was one of the early group that worked toĀ bringĀ social media to the forefront in the early 2000s. But, I still tend to not share personal information online. I do however, share my work freely with everyone in the hopes of creating a community of betterment in business, government and society. There are rare occasions however when I do open up to share stories that…
4 Keys to Designing New Customer Experiences
On a cold and rainy day in Minneapolis before year’s end, I joined my Prophet colleagues at Le Meridien ChambersĀ where we hosted aĀ breakfast of brand champions. It was the second time this year that I was invited to speak to some of the city’s (and the country’s) most prominent companies and this time I had even more new research and ideas to share. During the two hours that we were together, I presented findings from “The 6 Stages of Digital…
CX Starts with Understanding Today’s Customer Experience, Then Designing Them To Be Amazing and Integrated
The following discussion represents Part 2 of my conversation withĀ Loyalty360Ā CEO and CMO Mark Johnson. In this last part of the series,Ā Change Starts with You Altimeter Groupās Principal Analyst Brian Solis is dedicated to creating change within brands and bringing customer experience into the spotlight. The first step, Solis told Loyalty360 in a recent discussion, is to define the CX problem and use that to guide solutions. More specifically, he challenged businesses to rethink what CX really means across the…
Top 10 Retail Banking Trends and Predictions for 2017
Every year, my good friend Jim Marous organizes a “top trends and predictions in retail banking” for the annual Digital Banking Report. I do my best to support his efforts as its an important topic and it’s also a discussionĀ that applies to almost every industry. The report featuresĀ 99 global financial services leaders plusĀ me ;).Ā The crowdsourced panel includes bankers, credit union executives, industry analysts, advisors, authors and fintech followers fromĀ Asia, Africa, North America, South and Central America, Europe, the Middle East…
![The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]](https://briansolis.com/wp-content/uploads/2016/12/a-change-e1403099627193-620x437.jpg)
The Coming Trends in Digital Transformation, Marketing, CX and EX [VIDEO]
It was the day after the U.S. election. I arrived in Copenhagen. I was tired. It near the end of a two week trip that took me to Munich, Amsterdam, Beirut, and London. But, I was also excited to attend Digital Copenhagen, a conference that explores digital trends affecting the future of business. My presentation was set to challenge conventional beliefs around several important technological and business trends. Before I took the stage, I joined the crew at TwentyThree to…
I Answer Your Questions About the State of Digital Transformation
Where are companies at in their digital transformation efforts? This was the question I set out to answer in, āThe 2014 State of Digital Transformationā report. Ā After two years, it was time to check-in on the digital transformation landscape again to learn how companies are changing, what challenges theyāre facing now and what opportunities theyāve uncovered. Recently, I hosted a webcast on behalf of Altimeter and Prophet to share the findings from the latest āState of Digital Transformationā report. Over…
Innovation in Customer Experience Starts with a Shift in Perspective
While traveling Europe this year, I metĀ Silvia HƤnig who was writing a story for Haufe.de about customer experience. She followed up our initial conversation with the questions below. Instead of shooting back quick answers, I took the time, maybe too much time, to thoughtfully reply as if I were going to share the exchange with everyone. And, that’s what I’m doing here. I hope it helps you… Mister Solis, why is it so difficult to create Customer Experience (CX) for…
Innovation is a gift worth getting: Competing for the future starts with letting go of the past
Change happens to you or because of you.
Connected Customer Experiences Are at the Heart of Digital Transformation
The word “digital” can be misleading. Digital transformation is about how people and their behaviors, expectations, and preferences are changing. Customer experience (CX) is one of the most important trends in business today as it brings companies closer to customers and customers closer to brands. But CX is also so much more. The work toward creating more relevant, meaningful and productive customer experiences also places your company and employees on a path toward business transformation. But this isn’t change for…
Digital Transformation is Still Largely Technology-First, People-Second
Digital transformation has officially become a ubiquitous term that describes any companyās investment in digital infrastructure regardless of ultimate vision and intention. But, unless digital transformation takes a technology-second and a customer/employee first approach, investments will be unaligned with market evolution and more importantly, human behaviors, preferences and expectations. Technology is just a means to power business transformation. But technology can only get part of the job done. You need people. And, like technology, people are changing. Each time I…
