The moment this box arrived, I immediately remembered the moment when this book was just an idea shared in an email. It’s all now very real and I wanted to share this moment (and box break) with you!

Today, I’m proud, grateful, and honestly a little emotional to share that my new book with Dave Wright, Chief Innovation at ServiceNow, Infinite: How Visionary Leaders Transform Today’s Businesses into AI-Forward Companies, is now available. We would love your support and invite you to join us on this journey!

This book began with a question that kept following us into every executive conversation, every AI workshop, every boardroom discussion, and every moment of uncertainty leaders are facing right now:

What does it really mean to build a company for an age when intelligence is no longer scarce?

There are so many books, courses, talks, and articles that explore intelligence as a tool, as a co-pilot, as a solution for automation, cost-cutting and efficiency gains.

We set out to share our work in how AI is also a catalyst to rethink the company itself.

This moment is bigger than tech. It is asking us to reconsider how work flows, how value is created, how people and agents collaborate, how leaders measure progress, and how organizations evolve when change will no longer arrive in waves, but instead continuously.

That is why we wrote Infinite.

It is a book for leaders who feel the tension between the urgency of this moment and the responsibility to lead what comes next with humanity, imagination, and courage.

An Infinite Company is infinite because it is designed for boundless capability and possibility. It learns. It adapts. It grows smarter with every decision. It uses AI to elevate human value.

We believe AI should be used to reimagine work, to free people from the repetitive and the routine, to create new capacity, to unlock new forms of creativity, judgment, empathy, and invention, to help leaders build organizations that are more efficient and more plugged-in to what is possible.

This is a moment to stop optimizing the past and start designing what comes next. It is a moment to ask better questions:

• Are we using AI to improve yesterday, or invent tomorrow?
• Are we building faster versions of old companies, or new companies worthy of this moment?
• Are we treating AI as a feature, or as a foundation for business reinvention?
• Are we making people more replaceable, or more capable?

From here on out, the future will be designed.

And Infinite is here to help leaders design it. And that’s you!

Thank you for being part of this journey…for reading, sharing, challenging, and encouraging the ideas that eventually became this book.

We hope it helps you see this moment differently. We hope it gives you language for what you already feel is changing. Most of all, we hope it gives you the confidence and those around you to lead what comes next.

The Infinite future begins with us, right now.

With gratitude,

Brian

♾️

Infinite | Mindshift | Subscribe | Keynote Speaker