Shortly before the shift from 2023 to 2024, Justine Moore, partner at a16z, published a insightful thread 🧵 that explores the evolution of generative AI video and her take on its state and near-term future.
So, what’s next for AI video?
First of all, it’s a runaway category as pictured in Moore’s timeline. She is already tracking 21 promising players that have emerged in just one year, not including the array of up-and-coming startups not included in her list
What do these 21 companies share in common? According to Moore, most companies are focused on the following:
🔗 Temporal coherence – do characters/scenes stay consistent between frames?
🕹️ Control – can you control what happens + how the “camera” moves?
⏳ Length – can you make clips beyond a couple of seconds?
Moore also predicts integrated workflows on the horizon…
“Making quality video is a LOT of work, from scripting/storyboarding to editing, upscaling, sound…,” she observed. “Most products focus on pure generation – you stitch together outputs elsewhere.”
Her point is that creators need an end-to-end workspace!
Here’s one example of the extent creators have to piece together solutions today.
Her questions for 2024 are those we too should follow…
1) Will Meta and Google finally release their models?
2) What’s the role of open source? Many products are built on SD, but true foundation models tend to be closed.
3) Who will crack the data challenge? Quality, labeled video data is sparse.
Moore put together a public Google Doc that tracks the 21 AI video companies she’s tracking with links.
That’s it for this round! Stay tuned for the next edition Generative Insights in AI.
Brian Solis | Author, Keynote Speaker, Futurist
Brian Solis is world-renowned digital analyst, anthropologist and futurist. He is also a sought-after keynote speaker and an 8x best-selling author. In his new book, Lifescale: How to live a more creative, productive and happy life, Brian tackles the struggles of living in a world rife with constant digital distractions. His previous books, X: The Experience When Business Meets Design and What’s the Future of Business explore the future of customer and user experience design and modernizing customer engagement in the four moments of truth.
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