Since the dawn of COVID-19, brick-and-mortar retail has been thrust into yet another level of disruption. From e-commerce to mobile to social media to apps to a global pandemic, retail can’t seem to catch a break. But now, maybe they can.

Consumers are now, not only increasingly digital first, they’re bound by a somatic marker that is COVID-19. The future of retail isn’t what it used to be.

In this 50 minute, yes, almost one hour, conversation with Alicia Esposito of Retail Touchpoints, we explore known and unknown dynamics at play for retailers in what I’m calling the “Novel Economy.” If you care about the future of retail and the evolution of consumerism, I promise this is worth your time. It’s definitely not for those with limited spans of time looking for the “top 10” list of platitudes. It is for the real change agents aiming to build the future…today.

It’s thoughtful, honest and raw, and it dives into the areas of opportunities retailers can use to survive and thrive beyond the next normal.

In March 2020, Brian Solis began his tenure as Global Innovation Evangelist at Salesforce. Brian has built a career around studying humans, technology and how their intersection impacts businesses and humanity overall. Little did he know that he would begin his new role during one of the most disruptive happenings in decades. During this special episode of Retail Remix, Brian and Alicia talk about how these developments inspired the creation of the Novel Economy, and how our mindsets, lifestyles and behaviors during this time will serve as a catalyst for our future.