During a pandemic, when you’re asked to stay home for a long period of time, it’s only natural that humanity would find ways to come together. To say that people would flock to the internet, on-demand video, and social media was a given. When it comes to work, it was inevitable that employees would convene around remote working, messaging, and virtual meeting platforms. Conversations about enterprise social networks (ESNs) from the “enterprise 2.0” days are even making a comeback. Now,…
The 11 Digital Trends Shaping CX and Marketing in 2020
Each year, I help kick-off Brand Innovators Mega-Trends event during CES. In the opening keynote, I share the trends (and hopes) I would love brand executives to embrace in the new year. In 2020, the presentation focused on “11 Digital Trends Shaping CX and Marketing.” There are certainly more than 11 trends to follow, but in the context of this conversation, I focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the…
Bullying, Hate, Conspiracies, Fake News, Negatively Impacts User Experiences and Advertising Value
“Social media has made too many of us comfortable with disrespecting people and not getting punched in the mouth for it.” – Ice T In real life… Free speech is not free from consequence. Spreading misinformation whether you aim to sow discord or because you actually believe it, is not free from consequence. Exchanging conflict for views, popularity and financial gain is not free from consequence. Inflicting emotional, psychological or emotional pain and aguish on another human being for any…
Is Social Media and Gaming Safe? Why Intelligent Content Moderation is the Next Competitive Advantage
I have two small children who, from time-to-time, get to watch YouTube Kids. Even with all of the filters and safety triggers engaged, there are still ways in which those with sinister intent can introduce dangerous content packaged in seemingly harmless videos. Recently, children all over the world were subjected to their favorite Disney characters behaving poorly and in some cases, dangerously, in what’s now referred to as “Elsagate” on YouTube. In February 2019, kids were also trolled by evildoers…
Campaign Middle East: Power Essay – Generation C: More than just a demographic
Ahmad Itani, CEO of Cicero & Bernay Public Relations, recently posted an essay at the Campaign Middle East website, looking in-depth at the so-called “YouTube Generation” and including extensive quotes from Brian Solis on the subject.
AT&T Business: Retail Gets a Digital Revamp
The AT&T Business blog recently shared a video of Brian Solis’ keynote address at the 2018 AT&T Business Summit, and recapped his top points.
If you had one hour with Mark Zuckerberg, what would you ask? Here’s what I learned about the state and future of Facebook, data, politics and bad actors
onstine In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, rare town hall with media and analysts to explain these efforts and also take tough questions for the better part of an hour. Let’s…
Today’s Digital Video Revolution & The Future of Brands
Guest post by Brendan Gahan (@BrendanGahan), a YouTube marketing expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising and one of the 25 Top YouTube Business Power Players for 2013. The past month there’s been a wealth of speculation in the blogosphere regarding livestreaming services Periscope and Meerkat. Who is going to win? Which platform will crush the other? Which app is the future of…
Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context
Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph. Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though…
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
